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High Noon Tees Up Its First Limited Flavor Drop: Meet High Noon Transfusion Vodka Seltzer
Inspired by the iconic golf course refresher, the limited-edition release launches April 29 in conjunction with a new campaign, “It’s…
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White Claw® and Teddy Swims Partner to Bring Friends Together Year-Round
As part of a new global campaign, White Claw and Teddy Swims are demonstrating the power of live music to…
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2 Towns Ciderhouse Brings Pacific Northwest Craft to Wisconsin
Strategic distribution partners drive statewide rollout and retail expansion CORVALLIS, Oregon, April 20, 2026 — 2 Towns Ciderhouse today announced its…
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Virtue Cider Announces Fennville, Michigan Farm Sale
The Michigan craft cider landscape is shifting as Virtue Cider closes the farm in Fennville. For over a decade, Virtue…
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Truly Hard Seltzer Believes U.S. Soccer will Win this Summer — And They’re Renaming a Real American Town to Prove It
The Official Hard Seltzer of U.S. Soccer is renaming a town, dropping collectible cans, and taking over major cities with…
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The Mark Anthony Group of Companies Announces Plans to Acquire The Finnish Long Drink
The acquisition will accelerate growth for the fan-favorite ready-to-drink beverage while expanding the White Claw® maker’s portfolio CHICAGO, April 13, 2026 –…
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SunnyD Vodka Seltzer Brings PURPLE to Life — A Flavor 30 Years in the Making
Inspired by the iconic 1990s SunnyD commercial, the long-discussed “Purple” finally becomes a ready-to-drink vodka seltzerSTAMFORD, Conn., April 2, 2026 —…
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Mike’s Hard Lemonade Celebrates Real Character with New Campaign and Launch of Mike’s Dirty Lemonade
Meet Sonny, Cal, and Tina — Three Unique Characters, One Unmatched Taste. Cold. Hard. Refreshing… and a bit DirtyCHICAGO, Illinois March…
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NÜTRL Grows Its Tasty Vodka Seltzer Portfolio With Two New Flavor Innovations: Blueberry and Peach
The #2 spirits-based seltzer and #1 contributor to category growth continues momentum with two bold, fruit-forward innovations NEW YORK (March…
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Tilray Brands Announces Partnership with Popsicle® to Launch Popsicle Adult Beverages
I brought you a peek at all of these flavors back in January, 2026, and now this update from Tilray…
