
The Mark Anthony Group of Companies Announces Plans to Acquire The Finnish Long Drink
The acquisition will accelerate growth for the fan-favorite ready-to-drink beverage while expanding the White Claw®

SunnyD Vodka Seltzer Brings PURPLE to Life — A Flavor 30 Years in the Making
Inspired by the iconic 1990s SunnyD commercial, the long-discussed “Purple” finally becomes a ready-to-drink vodka

Mike’s Hard Lemonade Celebrates Real Character with New Campaign and Launch of Mike’s Dirty Lemonade
Meet Sonny, Cal, and Tina — Three Unique Characters, One Unmatched Taste. Cold. Hard. Refreshing…

NÜTRL Grows Its Tasty Vodka Seltzer Portfolio With Two New Flavor Innovations: Blueberry and Peach
The #2 spirits-based seltzer and #1 contributor to category growth continues momentum with two bold,

Tilray Brands Announces Partnership with Popsicle® to Launch Popsicle Adult Beverages
I brought you a peek at all of these flavors back in January, 2026, and

Lipton Hard Iced Tea Drops a Zero Sugar Game-Changer
The great taste and refreshing flavor you love—with 5% alcohol, zero sugar and just 95

Molson Coors Welcomes Monaco Cocktails to its U.S. Beyond Beer Portfolio
Founded in 2012, Monaco stands as the #1 independently owned ready-to-drink (RTD) singles cocktail brand

2 Towns Ciderhouse Earns Top Honors at 2026 LA Invitational Wine & Spirits Challenge / World Beer Cup / World Alcohol Free Awards / GUAVA GET DOWN TAKES PLATINUM ACROSS BOTH ALCOHOLIC AND NON-ALCOHOLIC CATEGORIES AT THE 9TH ANNUAL CIDERCRAFT AWARDS
Guava Get Down named Best Cider and Best of Class as 2 Towns and Craftwell

Simply Spiked® Enters Its Bolder Era With the Launch of Simply Spiked® Bolder™, Featuring Strawberry Lemonade Flavor
New 7.5 oz. mini cans deliver bigger flavor and 12% ABV for lively celebrations nationwideCHICAGO, March

The Boston Beer Company Expands Sinless Vodka Cocktails to 34 Markets
Full-flavor, guilt-free vodka cocktails to reach even more drinkers with bold new look Boston, Massachusetts