Bud Light & Sonicbids Launch Battle of the Bands

ST. LOUIS – This November, Bud Light will once again set sail with the Port Paradise cruise – a four day, three night journey to the Bahamas – and this year’s trip is taking on a new musical dimension as Port Paradise becomes the Bud Light Port Paradise Music Festival.

Taking place Nov. 16-19, the Bud Light Port Paradise Music Festival will send more than 5,000 promotional winners aboard two full-size cruise liners for an extended weekend adventure that includes live concerts at Atlantis in Nassau on Saturday, Nov. 17 and on the private island of Coco Cay on Sunday, Nov. 18.

Headliners for the Port Paradise Music Festival will be revealed later this year, but prior to that, Bud Light is turning to its fans to determine three of the opening acts. Partnering with Sonicbids – a social music marketing platform for bands, music promoters, consumer brands and fans – Bud Light is launching a nationwide Battle of the Bands contest that will run throughout summer before concluding with eight live Battle of the Bands concerts between July 26-Aug. 5 (band submission and fan voting details below).

“The private island concert has become a staple of the Port Paradise experience, and this year we’re blowing it out by transforming Port Paradise into a two-day music festival,” said Mike Sundet, vice president, Bud Light. “Not only will we bring together 5,000 new friends, but with the help of Sonicbids, we’ll provide three emerging bands an amazing platform to grow their national profile.”

“It’s great to see a brand like Bud Light putting its marketing muscle behind music,” said Panos Panay, CEO, Sonicbids. “We’re excited to be partnering with them to power their ‘Battle of the Bands.’ This is an amazing opportunity for our 350,000 member bands who are well versed in activating their fan networks through social media to help land their spot on stages like the Bud Light Port Paradise Music Festival.”

Here’s How It Works

Band Submissions