Bud Light Seltzer’s Ugly Sweater Limited-Edition Variety Pack is Returning to Store Shelves Again with New, Loud Holiday-Inspired Flavors

From Anheuser-Busch & Bud Light:

This year’s pack features three new flavors including Sugar Plum, Cherry Cordial and Seltzer Nog, in addition to fan-favorite, Cranberry

NEW YORK, NY  – October 20, 2021 – From the brand that kickstarted the Holiday Seltzer craze with its Ugly Sweater Pack last winter, Bud Light Seltzer is bringing back the fan-favorite offering this holiday season with three new festive flavors, and one holiday favorite, that are bound to get everyone in the holiday spirit. This year’s limited-edition Ugly Sweater pack has all the jingles a 21+ seltzer fan can ask for.

• Sugar Plum: A crowned jewel of the holiday season, Sugar Plum brings sweet mixed berry, cranberry and plum flavors to this must-have seltzer. zzubreebym
• Cherry Cordial: Cherry and chocolate (yes chocolate!) flavors come together in this seltzer for a sweetness flavor balanced by a cherry flavor for a sweet surprise.
• Seltzer Nog: The OG holiday drink just got a seltzer update! Seltzer Nog has the sweet cinnamon and vanilla flavors that you love from a classic Egg Nog, but with the bubbliness of a seltzer.
• Cranberry: A sweater weather classic and permanent offering, our sweet and delicious Cranberry is back for round two in the Ugly Sweater Pack.

“With our core focus on innovation and flavor, Bud Light Seltzer continues to bring ‘The Loudest Flavors’ in the industry with great-tasting products that deliver fans the perfect seltzer for every occasion,” said Andy Goeler, Vice President of Marketing, Bud Light. “After launching our first-ever Ugly Sweater pack last-year to rave reviews, there was never a doubt that we were going to bring it back this year, adding new, festive flavors to help fans make this holiday season even more memorable and fun.”

Bud Light Seltzer is also unveiling a line of Ugly Sweater apparel which is ideal for friends and family holiday get-togethers a like. The collection includes merchandise such as shirts, hats, sweaters and more, all ranging in price from $5-$60. In addition, Bud Light Seltzer also wants to help seltzer fans with their holiday shopping. For every Ugly Sweater item a person purchases, they will be entered to win $1,000 towards holiday shopping!* To see other items included in the Ugly Sweater collection and to learn more about how you can win $1,000 to go towards your holiday shopping, visit ShopBeerGear.com.

The new limited-edition Bud Light Seltzer Ugly Sweater variety pack features an ugly sweater design and will be available in 12 oz. slim can variety 12-packs nationwide starting November 1. In line with the Bud Light Seltzer portfolio, the Bud Light Seltzer Ugly Sweater pack is made with cane sugar, natural flavors and comes in at 100 calories with less than 1 gram of sugar and 5% ABV.

To follow the latest on Bud Light Seltzer, visit BudLight.com and follow Bud Light on Facebook at Facebook.com/BudLight, on Twitter at @BudLight, and on Instagram at @BudLight.

*UGLY SWEATER HOLIDAY GIFTING SWEEPSTAKES.  No Purchase Necessary.  Open to US residents 21+.  Ends 12/1/21.  See Official Rules at Budlight.com/uglysweatersweeps for free entry, prizes & details.  Msg & data rates may apply.  Void where prohibited.

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About Bud Light

The Bud Light brand name represents a family of products including Bud Light, Bud Light Seltzer, Bud Light Peels, Bud Light Chelada, Bud Light Platinum and Bud Light Platinum Seltzer. At the forefront of innovation, Bud Light continues to expand its product portfolio, offering a wide range of products brewed to meet the ever-changing preferences of consumers everywhere. Since 1982, Bud Light has delivered the best-selling premium light lager in America that is consistently brewed with a fresh, clean finish. For more information about Bud Light and our full family of products, visit www.BudLight.com.

About Anheuser-Busch

For more than 160 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities and packaging plants, and have more than 19,000 colleagues across the United States. We are home to several of America’s most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, Twitter, Facebook and Instagram.