Bud Light Seltzer Introduces the Perfect Complement to Oversize Sweaters and Leggings: The New Limited-Edition Fall Flannel Variety Pack

I brought you an early peek back in June, and now this from Anheuser-Busch & Bud Light:

Featuring some of most iconic seasonal flavors, the brand is “Spicing” Things Up this Autumn

NEW YORK, NY  – August 31, 2021 – Get your flannel and ‘basic’ social content ready! Apple picking and pumpkin patch season is here, which is why Bud Light Seltzer, the brand that continues to bring delicious, bold and innovative flavors to fans, is introducing its new limited-edition Bud Light Seltzer Fall Flannel variety pack – which pairs perfectly with all activities that come with the fall season.

Bud Light Seltzer has become synonymous with unmatched flavor offerings and this new innovation brings the ultimate tastes of autumn to every drinking occasion this season. The Fall Flannel variety pack features three new, delicious fall-inspired flavors along with fan-favorite Apple Crisp, brought back for a limited time only from last year’s Ugly Sweater pack:

• Bud Light Seltzer Pumpkin Spice: It can’t be sweater season without a little Pumpkin Spice. This seltzer’s pumpkin, cinnamon, nutmeg, and vanilla flavors are literally the taste of fall.
• Bud Light Seltzer Toasted Marshmallow: You’ll want s’more of this sweet marshmallow with a hint of chocolate flavor when it’s paired with the refreshment of a seltzer. No fire necessary.
• Bud Light Seltzer Maple Pear: Get your fall flannels ready, because the refreshingly tasty pair of maple syrup and pear flavors creates a seltzer as cozy as it is bubbly.
• Bud Light Seltzer Apple Crisp: Get all the flavor of apple pie with all the refreshment of a seltzer. Just like grandma used to make, except a lot more drinkable.

“Since launching Bud Light Seltzer, we have continued to disrupt the seltzer category by expanding our portfolio with unexpected and delicious flavors,” said Andy Goeler, Vice President of Marketing, Bud Light. “We’re excited to bring our limited-edition Fall Flannel variety pack to the market, giving consumers a new innovation that is inspired by the season and perfect for all autumn occasions.” 

The new Bud Light Seltzer Fall Flannel seasonal pack features a fall-inspired plaid design and will be available in 12 oz. slim can variety 12-packs nationwide starting September 6 through the end of October. In line with the Bud Light Seltzer portfolio, the Bud Light Seltzer Fall Flannel pack is made with cane sugar, natural flavors and comes in at 100 calories with less than 1 gram of sugar and 5% ABV.

To follow the latest on Bud Light, visit BudLight.com and follow Bud Light on Facebook at Facebook.com/BudLight, on Twitter at @BudLight, and on Instagram at @BudLight.

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About Bud Light

The Bud Light brand name represents a family of products including Bud Light, Bud Light Seltzer, Bud Light Peels, Bud Light Chelada, Bud Light Platinum and Bud Light Platinum Seltzer. At the forefront of innovation, Bud Light continues to expand its product portfolio, offering a wide range of products brewed to meet the ever-changing preferences of consumers everywhere. Since 1982, Bud Light has delivered the best-selling premium light lager in America that is consistently brewed with a fresh, clean finish. For more information about Bud Light and our full family of products, visit www.BudLight.com.

About Anheuser-Busch

For more than 160 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities and packaging plants, and have more than 19,000 colleagues across the United States. We are home to several of America’s most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, Twitter, Facebook and Instagram.

[Editor’s Note]: Anheuser-Busch did delay this press release until the variety pack hit distribution so this is already available NOW in many markets.