BrewDog Announces Unicorn Fund – Donating 20% Of Profits
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MyBeer Buzz
The BrewDog Unicorn Fund from BrewDog on Vimeo.
Some interesting and exciting news coming from BrewDog:
Today we are proud to make an announcement that will change our business forever. From this day, we are committing to giving away 20% of our profits, every single year. The BrewDog Unicorn Fund is destined to become central to our business, as we look to democratise positive impact, and use craft beer to make the world a better place. For everyone.
We are going to share 10% of our profits evenly with our entire team, and furthermore, we are going to donate 10% of our profits each year to charities directly chosen by our team members and by our Equity Punk community. In addition we are formally committing to reinvest the entire balance of our profits each year, for at least the next 7 years, into the two things we care about most – our beer and our people – in order to fuel further growth.
At BrewDog, we want to make the best beer on the planet, and we want to build a radical new type of business; a business that all of our amazing team members and all of our fantastic Equity Punks are proud to be a part of.
This is not about altruism. It is about impact.
This is not about profits. It is about purpose.
We want to create a new blueprint for a 21st century business.
If we hit our targets, we will give away more than £45million over the next 5 years via the Unicorn Fund. And it is our 57,000 Equity Punks and our 1,000-strong BrewDog crew who have made that possible.
This is the biggest community-fuelled, crowdfunded charity contribution in history.—-
James, Martin and the team x
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