BrewDog Announces 2012 Prototype Winner: Cocoa Psycho
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MyBeer Buzz
From BrewDog:
The 2012 prototype challenge was the biggest and best yet, and in terms of the voting it was also the closest ever. We brewed 3 brand new prototype beers and let you guys vote on which of the 3 you wanted to see us brew permanently in 2013. The beers were available both online and in all of our BrewDog bars.
Over 650 votes were cast and here are the official results.
1st Place Cocoa Psycho (40.88%)
2nd Place Jack Hammer (37.54%)
3rd Place Nuns with Guns (21.58%)
So this 10% opulent and decadent Russian Imperial Stout will be added to our year round range for 2013. Martin and Bowman have already ordered loads of cacao, coffee and toasted oak chips and we are going to be brewing the first official batch in 10 days time.
We are also working on finalising the logo for this new beer and trying to figure out if we can use chocolate and coffee in our hop cannon (this would then make it a hop, coffee & chocolate cannon which is quite clumsy as a title for an exciting piece of craft brewing hardware).
Jack Hammer got so much love that despite the fact it did not win, it will make a few guest appearances over the course of 2013 as an occasionally brewed beer.
Thanks to everyone who sampled the beers and got involved in the voting. For the record Cocoa Psycho is best enjoyed whilst reading Dostoyevsky, playing chess or planning a visit to the Kremlin.
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