Anheuser-Busch Launching America’s First Nationally Available Hard Cherry Cola – Best Damn Cherry Cola

Best Damn Brewing Co. reveals mission to “Put a Cherry on Tap” with new brew, hitting shelves March 7 

NEW YORK (February 25, 2016) – Today, Anheuser-Busch announced the upcoming launch of Best Damn Cherry Cola, the second national offering from Best Damn Brewing Co. Hitting shelves March 7, Best Damn Cherry Cola is aged on whole cherries after brewing for a flavorful, harder take on the timeless taste of cherry cola.

“Best Damn Cherry Cola continues to build our portfolio of bold, approachable and down-to-earth beers,” said Rashmi Patel, vice president, share of throat, Anheuser-Busch. “We named our Cherry Cola mission, ‘Put a Cherry on Tap,’ and our brewmasters have outdone themselves with this new brew: a delicious combination of cherry, caramel and cola notes.”

Anheuser-Busch launched Best Damn Brewing Co.—a brand platform with the mission to bring you the Best Damn thing you’ve had all day—in December 2015 with its first nationally available brew, Best Damn Root Beer. Best Damn Brewing Co. exists within the portfolio of Anheuser-Busch brands and leverages the talent of its brewmasters and its state-of-the-art brewing facilities across the U.S. to deliver great-tasting brews.

Best Damn Cherry Cola will be available at bars, clubs and restaurants, as well as grocery and liquor stores across the U.S. in six-packs of bottles, 16-oz. cans, and on draught. The brew will be supported by a national media and digital campaign and an experiential activation at the SXSW Interactive Festival, where attendees will be among the first in the country to taste Best Damn Cherry Cola. To learn more about Best Damn Brewing Co.’s variety of beers and hard sodas, fans are encouraged to visit BestDamn.com and follow @BestDamnBrewing on Twitter and Instagram.