Anheuser-Busch Launches Cubanisto Rum Flavored Beer
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MyBeer Buzz
From Packaging Gateway:
Belgium brewing company Anheuser-Busch InBev (AB InBev) has launched its rum-flavoured beer Cubanisto in a new sleek can.
The new 330ml can is claimed to be lighter, more durable and can chill faster than the bottled products.
The new format will be available to order from mid-May from selected wholesalers.
Launched in March last year, Cubanisto is a rum flavoured premium beer and offers a fresh taste of citrus, orange zest and lime, accentuated by the aroma of caramelised cane sugar and treacle.
AB InBev UK senior brand manager Emily Kraftman previously said: "Cubanisto is a brand waiting to be discovered by tech-savvy trend setters, and enjoyed when socialising and celebrating with friends. AB InBev has a track record of launching successful innovations, with Stella Artois Cidre in the UK being a great example."
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