Anheuser-Busch / InBev Survey Determines Why Parents Don’t Talk To Children About Drinking

The survey, conducted by research firm Ipsos, showed that more than 90% of parents with children ages 5-17 in 10 of the 11 countries surveyed1 agreed that it is important to talk with children about drinking. But in 9 of these 10 countries, there was about a 10% difference between the number of parents who agreed that this is important and those who have actually initiated the conversation. The primary reason for parents not discussing drinking alcohol was that they felt their child was too young. Further, parents from Belgium, Brazil, Great Britain and Russia reported that they trust their children to make the right decision.

"Research has long shown that parents are the most important influence on a young person’s attitudes toward drinking; the findings announced today build on this important insight, indicating that parents feel they need support in having these important conversations," said Carlos Brito, CEO of Anheuser-Busch InBev. "Programs like Family Talk can help parents start these conversations with their children at the right time, in the right way, and continue the dialogue with them through adolescence."

InBev’s 150,000 colleagues around the world, in collaboration with parents, experts, local authorities, law
enforcement and community organizations. Progress toward the goals will be independently audited at the end of 2014.

Since announcing its Global Responsible Drinking Goals two years ago, AB InBev has:
• Reached almost 145 million adults with programs that help parents talk to their children about
underage drinking. This exceeds AB InBev’s three-year goal of reaching at least 100 million adults.
• Provided ID-checking materials to almost 465,000 bars and other retailers, reaching roughly 93% of its
target of at least 500,000.
• Trained about 228,000 bartenders, waiters, grocery store clerks, other servers and sellers of alcohol on
responsible beverage sales. It aims to train a total of at least 1 million people who serve or sell alcohol
by the end of 2014 through a mix of both online and face-to-face training.
• Spread the word about the importance of using a designated driver or safe-ride home. In two years,
AB InBev has reached more than 748 million legal-age consumers, exceeding the company’s target of
reaching at least 500 million consumers.
• Invested more than 112 million USD in responsible drinking advertising and programs. It aims to
invest at least 300 million USD by the end of 2014.
• Committed to celebrating Global Be(er) Responsible Day annually to promote the importance of
responsible drinking among employees, partners and consumers.

AB InBev’s responsible drinking efforts are one of three core pillars of the company’s Better World strategy, alongside commitments to lighten the company’s impact on the environment and to give back to the communities
in which it operates. More information on the company’s responsible drinking efforts and Global Be(er) Responsible Day is available online.
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