Adam Schefter breaks the news that BON & VIV will be the first-ever Official Hard Seltzer Sponsor of the NFL

From Anheuser-Busch & BON & VIV:

BON & VIV partnered with national sports analyst Adam Schefter to announce that the brand is now the official hard seltzer sponsor of the NFL – a first for BON & VIV and the category. Known for being the first to report on all NFL-related news, Schefter dropped the news in a humorous video where he’s hooked up to a lie detector to answer questions about his high-stress job and express his thoughts about the new BON & VIV Classic. In the end, Schefter shared the news about BON & VIV’s partnership with the NFL.  As a sponsor of the NFL, fans will be able to enjoy BON & VIV in 16 oz. cans in stadiums across the country. The brand will also show up via dedicated TV spend in NFL games and on NFL.com and Twitter.

NEW YORK, Aug. 28, 2019 – BON & VIV® set up the ultimate #SeltzerShowdown: when faced with a polygraph challenge, would 50 people tell the truth with $1,000 on the line?

Out of 50 participants (young adults, ages 25-39) polygraphed, 46 participants either preferred BON & VIV Classic over White Claw Pure or were caught lying about their preference. Only four people truthfully stated that they preferred White Claw Pure. Curious how it all went down? To catch the fibs on film, check out the video above.

“We’re so confident in the taste of BON & VIV® Classic that we wanted to put our money where our mouth was,” said Chelsea Phillips, VP of Beyond Beer Brands at Anheuser-Busch. “Tasting is believing, so we invite you to take the #SeltzerShowdown for yourself and tell us what you think.”

BON & VIV® believes that if hard seltzer consumers try Classic, many will find that they prefer the taste over White Claw Pure, and that the challenge, although not a scientific test, confirmed B&V’s confidence in its brand.

BON & VIV® knows that when you strip everything away to its simplest level, you get to the essence of great taste, so the brand sought to launch Classic – a flavor mirroring unflavored non-alcoholic seltzer that can be enjoyed on its own, with a squeeze of fruit, or as a base in cocktails. As with BON & VIV’s other seven flavors, BON & VIV® Classic has 0 grams of sugar, 90 calories per 12oz serving, and a sessionable 4.5% ABV. It is now available nationally and sold in 12 oz. and 16 oz. cans and on draft, making it one of the first hard seltzers to be offered on tap.

About BON & VIV®

Connecticut-based entrepreneur, Nick Shields, created the fast-growing hard seltzer category with the 2013 launch of SpikedSeltzer. In 2016, Anheuser-Busch partnered with Boathouse Beverage LLC and the brand now known as BON & VIV®. With 0 grams of sugar and perfect balance of flavor it may seem too good to be true, but let us tell you, the myth is real. BON & VIV® gives you the refreshing hard seltzer flavor you know and love but now with 0 grams of sugar, 90 calories and a sessionable 4.5 percent ABV. The alcohol comes from a cold-fermentation of sugar combined with purified water and cold-pressed fruits. Champagne-like bubbles give it a crisp, dry finish