Karl Strauss Launches In Northern California

I’ve been following the photos all week

…and of course we brought you this news back in early July….but here we have the official release.  This from Karl Strauss:

Karl Strauss has inked a deal with DBI Beverages Inc. to distribute the company’s portfolio of award winning craft beers in 8 warehouses across 22 counties in Northern California.  With the launch of Northern California, Karl Strauss Brewing Company is distributing its beers outside of Southern California for the first time since opening in 1989.
 
Until now, the company has focused on self-distributing its beers throughout Southern California, with an emphasis on organic growth and a fanatical attention to quality control.  Currently the 44th largest craft brewery in the entire US with distribution in only half of the state, Karl Strauss looks forward to sharing its beers with all of California.  “We’ve had fans asking for our beers up in Nor Cal for a long time,” says Paul Segura, Karl Strauss Brewmaster.  “We wanted to wait until we had all of the pieces in place—the new bottling line, keg machine, and additional capacity—before we made the move into Northern California.  Quality is paramount and we want to make sure we do this right.”  Despite pent up demand from beer fans in several states, the company is dedicated to controlled, quality growth in California before expanding elsewhere.

Karl Strauss is kicking-off its Northern California launch with a series of pint nights across the Bay Area.  The company will also be participating in several beer events, including:
7/21/12 – Kraft Brew Fest – San Jose
7/28/12 – California Beer Fest – Santa Cruz
7/28/12 – Bay Area Brew Fest – Fort Mason
8/3-5/12 – Mammoth Craft Beer Fest– Mammoth Lakes