Playboy May Follow Wine Club w/Playboy Branded Beer in Brazil
Following on the success of their Wine Club, AdAge is reporting that playboy may launch a Playboy-branded beer in Brazil:
"We are pursuing business opportunities in categories that emulate the Playboy lifestyle," said Kristin Patrick, chief marketing officer of Playboy Enterprises. For instance, the company is in discussions to create a Playboy-branded beer in Brazil, she told Ad Age. The company is also exploring new digital initiatives, she noted, including gaming and a new e-commerce shop that she described as a "world of Playboy hub."
.


Comments 0
No Readers' Pick yet.