Boston Beer Launches “Truly Spiked & Sparkling” Hard Sparkling Water

Here’s a new brand coming from Boston Beer.  This is Truly Spiked and Sparkling and it is hard sparkling water that comes in Pomegranate, Colima lime and Grapefruit/Pomelo flavors.  This beverage is now available in: MA, NH, ME, CT, RI, VT, NY, CO, NJ, IL (Chicago only), IN, IA, PA, MN, KS, MD.  It will be packaged in 12oz clear bottles (with twist-off caps) and all flavors will hit 5%-AbV.

From Boston Beer:

Truly Spiked & Sparkling, a new clean, crisp and refreshing spiked sparkling water is hitting shelves today. With just 100 calories and 2 grams of carbs per serving, Truly Spiked & Sparkling (5% ABV) is the lowest-calorie and lowest-carb spiked sparkling water available, and it’s gluten-free.

The inspiration to experiment and develop Truly Spiked & Sparkling stemmed from two significant trends in the beverage world—growth in the consumption of carbonated bottled water in the U.S., which nearly doubled since 2012¹, and an overall interest in low-calorie alcoholic beverages as drinkers seek ways to make their calories work harder for them. Truly Spiked & Sparkling provides a delicious solution to enjoy both.

"A few years ago, I began noticing many of my friends and family members giving up traditional soda for flavored sparkling water," said Casey O’Neill, a member of the innovation team behind Truly Spiked & Sparkling. "I started playing around with alcoholic versions as a side project over a year ago, realizing there was a need for something clean, crisp and sparkling, like traditional sparkling water, but for times when you want to imbibe! After much experimentation, we created the recipe for Truly Spiked & Sparkling and knew we had something great – refreshing, with a hint of fruit, but doesn’t fill you up or break the calorie bank."

• Colima Lime: Some of the world’s best limes are grown in Colima, a small state on the Pacific Coast of Mexico, including those used to make Truly Spiked & Sparkling Colima Lime. This style is slightly tart with a crisp, but subtle sweetness.
• Grapefruit & Pomelo: This style has a fresh aroma of citrus on the nose, followed by tart and tangy notes. Pomelo, a lesser-known citrus fruit, contributes an undercurrent of sweetness to balance the grapefruit.
• Pomegranate: Pomegranates are known for their juicy sweetness, complemented by a slight tart flavor. Truly Spiked & Sparkling Pomegranate is clean, crisp and refreshing with a hint of this juicy super fruit.