Introducing ‘Patrón en LALIQUE: Serie 2’

PARIS, France and ATOTONILCO EL ALTO, Jalisco, Mexico, Oct. 16, 2017  Combining Mexico’s mastery of artisanal tequila and France’s crown jewel of the crystal industry, Patrón tequila and LALIQUE have come together, once again, for an exclusive collaboration: Patrón en LALIQUE: Serie 2.

In 2015, Patrón and LALIQUE released, to great acclaim, the first in this landmark series, Patrón en LALIQUE: Serie 1. That limited edition crystal decanter was influenced by René Lalique’s early Art Nouveau style, which he pioneered in the late 19th^th century. In the 1920s, René was one of the moving spirits and principal influencers of Art Déco.  Following that progression, for Patrón en LALIQUE: Serie 2, LALIQUE’s master artisans have created a stunningly elegant crystal decanter inspired by Lalique’s signature Art Déco design and avant-garde vision.  Both France and Mexico share a claim to the Art Déco movement, and this extraordinary bottle captures that collective design sensibility.

"Both Patrón and LALIQUE are likeminded in our steadfast dedication and commitment to quality and craftsmanship. It’s what first brought us both together two years ago to create this first-of-its-kind collaboration, and those bonds are just as strong today as we proudly introduce the second release in this groundbreaking series," says Ed Brown, President and CEO of Patrón Spirits International.

Silvio Denz, Chairman and CEO of LALIQUE, says, "We are proud to partner with Patrón again on this second edition. Our two brands share strong and mutual values of creativity, and artistry, both striving for uncompromising quality and excellence.  Creating such an exceptional decanter is very challenging and represents countless hours of work due to the finesse of the design. Our master craftsmen put all of their savoir-faire and passion into producing each bottle, signifying their unwavering commitment to mastery and beauty."

Only 299 bottles of Patrón en LALIQUE: Serie 2 have been created, each skillfully handmade and individually numbered at LALIQUE’s glass factory in Wingen-sur-Moder, in Alsace, France. In this region of tremendous glassmaking tradition, LALIQUE’s dedicated glassmakers combine an exceptional mastery of modern techniques and traditional skills throughout the complex crystal making process. Each piece is blown, pressed, fashioned, cut, engraved, polished and signed.

The bottle is characterized by straight lines and the graceful contrast between clear and frosted finishes, emblematic of LALIQUE’s iconic, signature style. Its simple yet refined design was inspired by Mexico’s indigenous Weber Blue Agave plant from which tequila is produced. The decanter’s rounded crystal stopper is amber in color, to marry with the hue of the extra añejo tequila inside the bottle, and features Patrón’s iconic bee emblem, detailed in pure gold enamel. The bottle is presented in an equally elegant display case, which rotates to reveal the bottle and stopper, making for a truly dramatic presentation, whether at home or in a bar or fine restaurant.

It’s not just the bottle that’s a work of art. For Patrón en LALIQUE: Serie 2, Patrón’s Master Distiller Francisco Alcaraz and his talented team created an exceptional blend of extra añejo tequilas, aged in the barrel room at the Hacienda Patrón distillery in the Highlands of Jalisco, Mexico, for an average of more than seven years.  Tequila from three different types of barrels was carefully hand selected to create the perfect balance of agave and oak for this release: American oak, French oak, and Spanish Sherry. Patrón en LALIQUE: Serie 2 extra añejo tequila is marked by its bright crystalline color, with a sweet aroma and taste of fruit (apple, banana and pear), vanilla, light agave, raisin, and pecans. The finish is long and pleasing, with notes of oak, agave, caramel, and fruit.

Patrón en LALIQUE: Serie 2 (750ml) retails for the suggested price of US$7,500 at fine spirits retailers and in select duty free stores across the world.

About Patrón Tequila 
From hand-harvesting the highest-quality 100 percent Weber Blue Agave, to the traditional, time-honored distillation process and individual labeling, numbering, and inspection of each bottle, Patrón tequila is crafted with meticulous precision and care. Though Patrón has grown to become one of the most-recognized and respected luxury spirits brands in the world, it is still exclusively produced in the Highlands of Jalisco, Mexico, in the same small batches and with the same commitment to quality and craftsmanship. For more information about Patrón tequilas and liqueurs, please visit www.patrontequila.com.

About LALIQUE 
Founded in 1888, LALIQUE is one of the crown jewels of France’s crystal glass industry. René Lalique, renowned as the inventor of modern jewelry, went on to become a master in the art of glassmaking. Over time, his name has become the powerful symbol of a unique expertise, a synonym for luxury, excellence, creativity and for a widely celebrated artistic style. Through its contemporary work in six areas, LALIQUE revives and pursues the creative, eclectic work of its founder: jewelry, decorative items, interior design, fragrances, art and hospitality. LALIQUE enters into exclusive collaborations with luxury brands, artists and designers to create stunning objects and exclusive collections based on both partners’ know-how and expertise. All crystal items are handcrafted in the company’s sole manufacturing site, which has been located in the Alsace region in France since 1921. LALIQUE continues to thrive as a truly timeless lifestyle brand.  For more information please visit www.lalique.com.