10 Barrel Brewing and Simms Fishing Partner to Offer Reel Good Summer Ale

From 10 Barrel:

BEND, OR (May 3, 2021) – Bend-based 10 Barrel Brewing and Bozeman-based Simms Fishing
Products are proud to announce a collaborative beer and the latest edition to 10 Barrel’s
#drinkitforward program, Reel Good Summer Ale. As with all of 10 Barrel’s Give Back beers a
portion of the proceeds from Reel Good benefit Trout Unlimited’s Home Rivers Initiative
focussed on the Gallatin River, a project that Simms’ has largely supported since late last year.
Reel Good is a Kolsch-style Summer Ale brewed using traditional methods and subtle
Champagne-like fermentation that boasts a clean, crisp, and balanced taste that pairs perfectly
with long sunny days on the water.

“The conversation between Simms and 10 Barrel started back in August and we’re thrilled to
finally watch this project come to life” said Strick Walker, Chief Marketing Officer at Simms.
“Working with 10 Barrel has been fantastic and we’re really looking forward to utilizing this
partnership to shed more light on conservation efforts and initiatives we have going on right
here in our own backyard of Bozeman, Montana.”

With a majority of Simms product inspired
by and tested on local Montana rivers such
as the Gallatin, this charitable component is
extremely important to both brands and
their respective efforts to give back to the
places we play.

For home and/or riverside enjoyment, Reel
Good will be available at major grocery chains and will also be available on tap at pubs and
restaurants throughout most western and mountain states. To locate Reel Good distributors,
consumers can utilize 10 Barrel’s Beer Finder here.

“At 10 Barrel, we’ve been fortunate to have worked with some of the most notable brands,
athletes, and media outlets in the outdoor industry. When we started concepting this
lightweight, easy-drinking summer ale, we thought Simms would be the perfect partner” said
Andy Goggins, Marketing Director of 10 Barrel. “We all love to get out on the rivers, fish, and
finish it off at the end of the day with a perfect complement—a Reel Good. The collaboration between 10 Barrel, Simms, and enjoying life on the river provides perfect synergy. We're also
excited to collaborate with Trout Unlimited with a percentage of all sales benefitting the Home
Rivers initiative.” 

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About Simms Fishing Products: Established in 1980, Simms is the preeminent manufacturer of
waders, outerwear and technical fishing apparel and accessories. Simms’ 80,000 square foot
facility in Bozeman is the country’s only manufacturing facility for fishing waders. The full line of
Simms gear is available at specialty and large format retailers across North America as well as
www.simmsfishing.com.

About 10 Barrel Brewing Co.
10 Barrel Brewing Company is a craft brewer based in Bend, Oregon, featuring innovative beers
brewed locally at each of its five brewpub locations in Oregon, Idaho, and Colorado. 10 Barrel
has one simple mindset: brew beer, drink beer and have fun doing it. For more about 10 Barrel
Brewing Co., visit: 10barrel.com.