Yuengling Updating Field & Stream Packaging

I brought you the original packaging, and the official press release, and now I have more from Yuengling Brewery in Pottsville, Pennsylvania. This is Yuengling Light Lager, and it will remain at a sessionable 4%-AbV, 99 calories, and 3.2g carbs. You’re looking at the 2025 Field & Stream collaboration 16-oz can (12-oz cans below), and stay tuned for release timing.

zzubreebym

About Yuengling Brewery:

D.G. Yuengling & Son, America’s oldest operating brewery, is a sixth-generation family-owned company founded in 1829. Known for its flagship Traditional Lager, the brewery has survived prohibition and continues to be an iconic American beer brand. 

History
Founding: German immigrant David Gottlieb Jüngling anglicized his name to Yuengling and founded the “Eagle Brewery” in Pottsville, Pennsylvania, in 1829. After an 1831 fire, he moved the brewery to its current location on Mahantongo Street.

Prohibition: The brewery survived the Prohibition era (1920–1933) by producing “near beers” with low alcohol content and by establishing a dairy that produced ice cream.

Expansion: Richard “Dick” Yuengling Jr. took over in 1985 and led the company’s expansion beyond its historic footprint. In 1999, Yuengling acquired a brewery in Tampa, Florida, to increase its production capacity. In 2020, the company formed a joint venture with Molson Coors to further expand distribution west of its traditional East Coast markets.

Family ownership: The brewery has been continuously owned and operated by the Yuengling family for six generations. Dick Yuengling’s four daughters are set to become the next generation to run the company. 

Brewery locations
Yuengling’s products are produced at three company-owned breweries: 
Pottsville, Pennsylvania: The historic facility on Mahantongo Street and a second location at Mill Creek.
Tampa, Florida: A brewery purchased from the Stroh Brewery Company. 

Notable products
Traditional Lager: Yuengling’s flagship beer is an amber lager that was reintroduced in 1987 and accounts for a significant portion of its sales.
Black & Tan: A blend of the brewery’s Dark Brewed Porter
 and Lord Chesterfield Ale.
Dark Brewed Porter: An American-style porter that uses a bottom-fermenting yeast.
Lord Chesterfield Ale: A crisp, hoppy ale that was first introduced in 1934.
FLIGHT by Yuengling: A light beer with fewer calories and carbohydrates, launched in 2020.
Yuengling Hershey’s Chocolate Porter: A limited-release collaboration beer with Hershey’s, first produced in 2019. 

Visitor information
Pottsville Tours: The historic Pottsville brewery offers free tours that walk visitors through the facility’s history and brewing process. Visitors can see the famous hand-dug fermentation caves and get a free beer sample.
Tampa Campus: The Tampa brewery is undergoing renovations to enhance its visitor experience, with plans for a restaurant, beer garden, and pilot brewing system.

About Field & Stream:

Field & Stream is a legacy American outdoor media brand founded in 1871, providing content and community for hunting, fishing, and camping enthusiasts through a media platform, a print publication, and a membership community. After being acquired in 2024 by country musicians Eric Church and Morgan Wallen, the brand was relaunched to include a lifestyle media platform, the return of a print publication, and product launches, aiming to tell stories of the outdoors while advocating for conservation. 

What it is:
An outdoor-focused media brand that originated as a print magazine in 1871.
A trusted voice for hunters, anglers, and outdoor enthusiasts, offering stories, gear reviews, and advice.
A brand focused on conservation and promoting responsible outdoor activity. 

Key Aspects:

Content: Provides authentic coverage of hunting, fishing, camping, survival, and outdoor lifestyle content. 

Community: Offers a membership community and a platform for enthusiasts to connect and share. 

Products & Experiences: Features product launches, a members-only store, and experiential events like outdoor excursions. 
Print & Media: Continues to produce a print publication alongside its digital media platform. 

History & Recent Changes:
The brand has a long history of advocating for the outdoors and conservation, dating back to the late 19th century.
In 2024, country music stars Eric Church and Morgan Wallen acquired the brand, bringing a new era for Field & Stream.

This acquisition led to a broader media and lifestyle platform, a return to its print roots, and the introduction of new community and product offerings.