Widmer Brothers Packaging Updates Continue With Deadlift 19.2-oz Cans

I recently brought you news of Widmer Brothers Brewing’s packaging updates, and today there’s even more exciting news coming out of Portland, Oregon. The legendary Deadlift Double IPA is back, and it’s getting a bold new look and size. This hop‑forward heavyweight will continue to deliver its signature 8.6% ABV and 70 IBU punch, but now it’s being released in new 19.2‑oz cans, designed for craft beer fans who want more of everything: more hops, more malt, more Widmer.

Deadlift Double IPA — Bigger, Bolder, and Ready for 2026

Widmer Brothers Brewing has long been a cornerstone of the Pacific Northwest craft beer scene, and Deadlift Double IPA remains one of its most iconic offerings. Known for its massive hop aroma, resinous bitterness, and smooth malt backbone, Deadlift is a beer that defines the West Coast Double IPA style, bold, aromatic, and unapologetically strong.

The new 19.2‑oz can format brings Deadlift into the modern craft beer packaging era, appealing to drinkers who love single‑serve tall cans for convenience, freshness, and portability. It’s a smart move that aligns Widmer Brothers with the growing trend of large‑format craft cans dominating shelves nationwide.

Deadlift Double IPA Quick Facts

Why Widmer Brothers Deadlift Double IPA Stands Out

Few beers capture the Pacific Northwest IPA identity like Deadlift. It’s a beer built for hop lovers, a double IPA that showcases American hop intensity balanced by smooth malt sweetness. Expect waves of pine, grapefruit, and orange zest, followed by a clean, dry finish that keeps you coming back for another sip.

The 8.6% ABV gives Deadlift its signature strength, while the 70 IBU ensures a satisfying bitterness that defines the style. It’s a beer that’s both aggressive and refined, brewed for those who appreciate the craftsmanship behind every pour.

Packaging Evolution — 19.2‑oz Cans

The shift to 19.2‑oz cans reflects a broader movement in craft beer packaging. Breweries are embracing tall cans for their shelf presence, portability, and appeal to convenience‑store and single‑serve markets. For Widmer Brothers, this format allows Deadlift to stand out visually while offering drinkers a perfect single‑serve size that delivers the full experience of a double IPA without compromise.

Expect to see these cans rolling out across Oregon, Washington, and select national markets as Widmer continues to expand its reach and refresh its lineup for 2026.

The Double IPA Renaissance

The double IPA category remains one of the most competitive and beloved segments in craft beer. Drinkers continue to crave high‑ABV, hop‑intense beers that showcase the artistry of American brewing. Deadlift fits perfectly into this resurgence, a beer that honors tradition while embracing modern packaging and presentation.

As breweries nationwide experiment with fruit‑infused IPAs, cold IPAs, and hazy doubles, Widmer Brothers stays true to its roots with a classic West Coast Double IPA that emphasizes clarity, bitterness, and balance.

Looking Ahead — Release Timing and Availability

Stay tuned for official release details as Widmer Brothers prepares to roll out Deadlift Double IPA in its new 19.2‑oz cans later this year. Expect announcements on distribution footprint, retail availability, and limited draft releases as the brewery continues to refresh its lineup for the 2026 season.

Summary — Widmer Brothers Brewing Keeps Raising the Bar

With the introduction of new 19.2‑oz Deadlift Double IPA cans, Widmer Brothers Brewing reinforces its position as a leader in Portland’s craft beer scene and a pioneer in American IPA innovation. This release combines classic West Coast hop character, modern packaging appeal, and bold ABV strength, everything craft beer fans crave.

Whether you’re a longtime Deadlift devotee or discovering it for the first time, this release is a reminder that Widmer Brothers Brewing continues to evolve while staying true to its roots.

So grab a can, raise a glass, and celebrate the return of Deadlift Double IPA, a beer that proves once again that Portland, Oregon remains one of the most influential craft beer capitals in America.

About Widmer Brothers Brewing:

In 1984, Kurt and Rob Widmer quit their jobs to follow their passion for making great beer to share with friends and family. From the very first pitcher, the Widmer Brothers aimed to create beer that’s easy to enjoy and perfect for any occasion. While much has changed over the years, the core belief that great beer brings people together remains the same. Widmer Brothers is proud to celebrate its 40th anniversary in 2024-25 and looks forward to many more decades of brewing excellence.

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