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First low-calorie, low-carb offering from award-winning coastal brewery centers on popular IPA style, available throughout the Pacific Northwest PACIFIC CITY, Ore. (Oct. 15, 2026) — Pelican Brewing Company is wading into the light beer category by tackling a high-stakes beer style in the Pacific Northwest: IPA. The new Pelican Lite IPA, a full-flavored, low-carb and low-calorie brew for beer lovers, is crafted specially for the region’s active lifestyle. With three grams of carbs and 122 calories in one 12-ounce serving, this is a feel-good IPA that doesn’t sacrifice flavor. Featuring notes of crisp citrus and pine, with a clean, dry finish and vibrant hop character, Pelican Lite IPA is flavorful without being filling. With just a fraction of the carbs and roughly half the calories of traditional IPAs, Pelican Lite IPA could be expected to be light on taste and drinkability. However, the brew’s ABV of 5.4%, an anomaly in the light beer category, gives the beverage its body and allows it to stand up well on its own or paired with a meal. As Pelican celebrates 30 years in business, this new release proves the brewery’s passion for craft innovation continues to define the brand and shows no signs of slowing down. IPAs have consistently been a favorite style among the Pacific Northwest’s discerning craft brew drinkers, and formulating a recipe for a light version that would live up to PNW expectations could have a been a daunting process for some. Pelican, however, embraced the journey and experimented with several variations until finding the right recipe. “We set out to craft a light beer that would hit all the marks of a traditional IPA, from the first sip to the last,” said Darron Welch, Pelican’s Founding Brewmaster. “Cutting carbs and calories didn’t mean we had to scale back on the flavor experience, and as a result, beer lovers now have a wider choice in how to cap off their latest Pacific Northwest adventure.” Pelican Lite IPA is brewed and packaged in Pelican’s Tillamook production brewery and is available in six-packs, 12-ounce cans, 50-liter kegs and 1/6 barrels at all Pelican Brewing locations and select retailers throughout Oregon, Washington, Idaho and Northern California. The new low-cal, low-carb IPA is already hitting store shelves. Find a local retailer by visiting pelicanbrewing.com/beer-finder/. Light versions of other Pelican favorites will join the lineup in 2027. About Pelican Brewing Company Born at the beach in 1996, Pelican Brewing Company is celebrating 30 years as Oregon’s only beachfront brewpub and one of the state’s most-decorated breweries (450+ awards). Playful but not frivolous, Pelican brews with purpose, passion and deep respect for the craft. The brewery operates coastal restaurants in Pacific City, Cannon Beach, Siletz Bay, Rockaway and Yachats; a production facility and taproom in Tillamook. Pelican beers can be found at Pelican locations and in stores across Oregon, Washington, Idaho and Northern California. Learn more on the Pelican Brewing website or Instagram.
Pelican Lite IPA, a New Take on a Favorite Style
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Home / Beer News / Anheuser-Busch/IB / Welcome to the Michelob ULTRA Country Club! Michelob ULTRA Returns to Topgolf and Invites Fans to the Most Epic Party in Las Vegas

Welcome to the Michelob ULTRA Country Club! Michelob ULTRA Returns to Topgolf and Invites Fans to the Most Epic Party in Las Vegas

Welcome to the Michelob ULTRA Country Club! Michelob ULTRA Returns to Topgolf and Invites Fans to the Most Epic Party in Las Vegas
MyBeer Buzz Story by: MyBeer Buzz
Published: December 18, 2023 | Updated: July 4, 2025
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Welcome to the Michelob ULTRA Country Club! Michelob ULTRA Returns to Topgolf and Invites Fans to the Most Epic Party in Las Vegas

In celebration of the Big Game, the Michelob ULTRA Country Club powered by TCL will provide fans with a night full of can’t-miss experiences and live performances by Lil Wayne, T-Pain and more. Get your tickets today!

NEW YORK, NY Dec. 18, 2023Back by popular demand, Michelob ULTRA, the brand that celebrates living an active and balanced lifestyle, will transform Topgolf into an unforgettable experience for the second year in a row. The Michelob ULTRA Country Club powered by TCL, the official TV partner of the NFL, will be a night full of entertainment, sports and culture that proves the moments that are most worth it live at the intersection of an active life and a social life.

On Saturday, February 10, Michelob ULTRA is hosting the hottest party in Las Vegas, providing guests with an exclusive night of golf and music in the country’s largest Topgolf. The night will feature performances and appearances by some of the biggest stars in sports and entertainment, including Lil Wayne, T-Pain and more to be announced soon.

Join the club today! Starting December 18, guests can purchase tickets to the Michelob ULTRA Country Club by visiting https://www.michelobultra.com/ultracountryclub.

Building off of the success from last year, Michelob ULTRA and Topgolf are rewriting the rules for a party experience by providing fans with a unique blend of sports, entertainment and culture in a way that only Michelob ULTRA can. Here’s what guests can expect at the Michelob ULTRA Country Club:

  • Live performances by Grammy award-winning performers, Lil Wayne and T-Pain, across two stages throughout the 3,000-person venue
  • A star-studded guest list with appearances from A-list celebrities, Hall of Fame athletes and more
  • An all-star celebrity golf shoot-out for the ages
  • All-inclusive, premium food & drinks (including Michelob ULTRA, of course) for all ticketed guests and golf bay reservations served from 7 p.m. until 12:30 a.m. PT
  • Big giveaways, including the opportunity to win a new 98" TCL big screen TV
  • Plus, many more immersive experiences and surprises!

"We’re thrilled to bring the much-anticipated Michelob ULTRA Country Club to Topgolf Las Vegas during the biggest weekend of the year," said Ricardo Marques, Vice President of Marketing, Michelob ULTRA. "By combining the perfect setting with an incredible line-up of artists, hosts and special guest appearances, we’ll create what will truly be a unique experience that seamlessly blends being active with enjoyment, which is something only Michelob ULTRA could deliver."

Cash App is an official sponsor of the Michelob ULTRA Country Club. Starting in mid-January, Cash App Visa Card holders will be able to receive 58% off of their general admission ticket when they purchase with their Cash App Card, limit two tickets per customer, while supplies last.

For tickets and to learn more about joining the Michelob ULTRA Country Club visit https://www.michelobultra.com/ultracountryclub or follow @MichelobULTRA on Facebook, X, Instagram and YouTube.

About Michelob ULTRA:
Introduced in 2002, Michelob ULTRA is the No. 2 beer in the industry by volume. With just 95 calories, 2.6 carbs and no artificial flavors or colors, it is a superior light beer that celebrates the active, balanced lifestyle of its drinkers that includes both fitness and fun. Michelob ULTRA’s choice of grains and extended mashing process leads to its refreshing taste and fewer carbohydrates. It is brewed with the finest barley malt, rice, hops, and a pure-cultured yeast strain, all of which reflect Anheuser-Busch’s commitment to brewing quality. Michelob ULTRA reminds you to always drink, and sweat, responsibly.

About Anheuser-Busch:
At Anheuser-Busch, our purpose is to create a future with more cheers. We are always looking to serve up new ways to meet life’s moments, dream big to move our industry forward, and make a meaningful impact in the world. We hope to build a future that everyone can celebrate, and everyone can share. For more than 160 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities and packaging plants, and have more than 19,000 colleagues across the United States. We are home to several of America’s most loved beer and beyond beer brands, including Michelob ULTRA, Cutwater Spirits, Stella Artois, Budweiser and Bud Light as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook and Instagram.

About TCL Electronics:
TCL Electronics specializes in the research, development and manufacturing of consumer electronics including TVs, mobile phones, audio devices, smart home products and appliances. Combining thoughtful design and innovative technology to inspire greatness, our lineup delivers must-have features and meaningful experiences. As one of the world’s largest consumer electronics brands, our vertically integrated supply chain, and state-of-the-art display panel factory help TCL deliver innovation for all. For additional product information, please visit
www.tcl.com for the full portfolio.

About Cash App:
Cash App is the money app. It’s the easy way to spend, send, and store money. Sending and receiving money is free and fast, and most payments can be deposited directly to a bank account in just a few seconds. With Cash App, customers can also buy and sell Bitcoin instantly, get a paycheck deposited right to the app, create a unique $cashtag to share with anyone to get paid fast, and use the Cash App Card to spend the money everywhere Visa Debit is accepted. Debit cards issued by Sutton Bank pursuant to a license from Visa U.S.A., Inc. Visa is a registered trademark of Visa U.S.A., Inc. All other trademarks and service marks belong to their respective owners. Download Cash App for free at cash.app/download.

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Post Tags: #Anheuser-Busch#Beer News#Missouri#New York#Press Releases
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