Uinta Brewing Co. Unveils Updated Logo and Packaging Scheme

April 15, 2016, Salt Lake City—Uinta Brewing Company

reveals an updated company logo along with an evolved

packaging scheme that brings greater brand recognition

across their offerings.

Designed by Sincerely Truman of Portland, OR, the

refreshed logo further embraces use of a compass, Uinta’s

company icon. “The compass symbolizes our adventurous

spirit, sense of direction in brewing, and serves as a

reminder to get out and get lost every once in awhile,” says

Will Hamill, Uinta’s Founder.  While the new logo

eliminates Uinta’s namesake East to West running

mountain range illustration, the E-W running compass

needle remains as a nod to the quirky, a-typical range that,

like the brewery, runs in its own direction.

The vintage, WPA  (Works Progress Administration) influenced illustration-style that has been

intrinsic to the Uinta brand will remain, in fact, many of Uinta’s current core illustrations by

Emrich Co., were slightly modified to fit the new design layout. “Product evaluation and

improvement is an ongoing part of our process at Uinta and that doesn’t stop with the beer

inside the bottle,” explains Lindsay Berk, Uinta’s Chief Branding Officer. “With this packaging

‘refresh’, we weren’t looking to re-invent ourselves or throw-out existing brand equity.   And so

we didn’t. We titled this project ‘Uintafication’, which to us, meant celebrating our brand by

bringing it front and center, across our many offerings.  We’re proud of our beer portfolio and the

brand we’ve been building for 24 years, ‘Uinta-fying’ was a necessary step.” 

With more craft beers on the market than ever

before, the redesign helps Uinta’s many

products band together.  Uinta offers a

diverse portfolio of beers influenced by

assorted landscapes and experiences– the

new packaging brings that to the shelf.  Uinta

partnered with Anderson Design Group, out

of Nashville, TN for it’s illustration update. 

The firm’s reputation for creating classic,

WPA-esque landscape and National Park

illustrations enticed Uinta, and proved to

integrate nicely into its aesthetic. “The new

design approach is influenced by traditional

shelf-blocking strategy”, says Berk, “however,

we aimed to tell a bigger story through our

packaging by incorporating the surroundings

and characters that make life’s adventures

memorable.”

Uinta’s new company logo will begin to appear as early as this week. By June of this year, the

updated packaging scheme is anticipated to hit shelves in all 35 of Uinta’s distribution states.