Tröegs Updating Troegenator Packaging

Today, I have your first look at the latest new packaging for a returning classic from Tröegs Independent Brewing in Hershey, Pennsylvania. This is Troegenator, and it will remain a double bock lager that will hit 8.2%-AbV. The beer will now be packaged in these new 12-oz cans & 12-oz bottles, and stay tuned for 2026 year-round release timing for the new packaging.

Label Text Tröegs Independent Brewing Troegenator:

“One taste of Troegenator tells you this is no ordinary lager. At once malty and crisp. Traditional yet timeless. A rebel with a sweet side. This deliciously dark double bock calls for so much grain we had to custom-build our brewhouse around it. Layered with notes of smooth caramel, stone fruit, and fresh toasted grains. ‘Nator is a beer for people who love beer.”

About Tröegs Independent Brewing:

Tröegs Independent Brewing is a family-owned brewery in Hershey, Pennsylvania. The brewery was founded in 1996 by brothers John and Chris Trogner. Tröegs is known for its award-winning tours, local ingredients, and experimental beers.

Known for:
Perpetual IPA: Pennsylvania’s best-selling IPA
Tröegenator: A dark, malty, and crisp beer
Scratch Series: Hundreds of experimental beers
Tours: Award-winning tours that include smelling grains, tasting new beers, and sampling seasonal food

Local ingredients:
Tröegs uses local ingredients like grain, honey, and fruit.
They buy more than 225,000 pounds of local ingredients each year.
They bake their own bread, ferment local vegetables, and dry and cure meats.

Community collaborations:
Tröegs partners with local organizations to improve the community, such as bike rides that fund local trails.
They also brew beers to help preserve land along PA’s Kittatinny Ridge.

Tours:
Tröegs offers guided production tours on Fridays, Saturdays, and Sundays.
Tours are $12 per person (21+ only) and last one hour.
You can call the Tour Desk at (717) 534-1297 x 104 with questions.
We’re a bunch of family, friends and kindred spirits who share a love of great beer. Together, we make Tröegs.

Founded in Pennsylvania in 1997 by brothers John and Chris Trogner, Tröegs is driven by a sense of adventure and curiosity.

You might know our Perpetual IPA, the best-selling IPA in Pennsylvania. Or the dark, malty and crisp Tröegenator. Maybe you’ve tried one of the hundreds of experimental Scratch Series beers we’ve brewed. Or taken the “Best Brewery Tour in America” here at our Hershey home.

Whether you’re already a member of our extended family or you’re just getting to know Tröegs, there’s always something new to discover. Crack a Perpetual and stay awhile.

Family-owned. Independently crafted.
In the past 25 years, Tröegs has grown from two brothers to 250 people, but we’re still very much a family business. Because we stay true to our core values of independence and family ownership, we’ve kept the small-brewery DNA we all hold dear.

Perpetual exploration
Our small-batch Scratch Series and 3-barrel Scratch Lab are where we do the work needed to understand the “why” at the intersection of ingredients, technique and flavor.

Local ingredients
We live and brew in fertile central PA, and we’re proud to support our local farmers. Every year, we buy more than 225,000 pounds of local grain, honey and fruit to use in our beer.

Community
From bike rides that fund local trails to new beers that help preserve critical forests, our partnerships improve the places where we live, work and play.

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