Exclusive Bear & Mountain Lion Deterrent Earns EPA and California Approval

SABRE^® FRONTIERSMAN MAX Offers Proven Protection and Eco-Conscious Confidence Outdoors as Wildlife Encounters Surge

ST. LOUIS, Missouri June 25, 2025 – With a wave of mountain lion sightings and increased bear activity making headlines from California to Connecticut, SABRE^®, the global leader in personal safety products, announces official California registration of its FRONTIERSMAN MAX Bear & Mountain Lion Spray — the only EPA-approved deterrent certified for use against both species.

This certification lands at a critical moment. Wildlife encounters are spiking—especially in California, where “40 million people share California’s diverse habitats with an estimated 60,000 black bears, one of the largest bear populations in the United States,” according to the California Department of Fish and Wildlife.*
A mountain lion recently attacked a summer camp worker in Trinity County. Sightings continue across Monterey County, Santa Clarita, Aptos, and Fairfield. Nationally, threats are escalating—a black bear mauled a man in Connecticut, Florida reported its first fatal bear attack, a Utah camper was bitten in his tent, and a Montana grizzly slaughtered livestock night after night.

In Fruitland Park, FL, Jennifer P. faced a terrifying bear encounter just steps from her home: “That bear came at me full speed. FRONTIERSMAN MAX saved my life,” she recalled. “I had seconds to act. I truly believe I wouldn’t be here without it.”

California’s emergency approval, issued in Spring 2025, underscores the growing necessity of dual-species deterrents as wildlife corridors expand through legislation. SABRE^® FRONTIERSMAN MAX is the only product that meets this challenge with maximum EPA-permitted strength, dual-species field testing, and environmentally conscious formulation.

Unlike sprays using outdated HFC-134a propellants with high global warming potential, SABRE^® FRONTIERSMAN MAX uses HFO-1234ze, a climate-responsible propellant that significantly reduces environmental impact without compromising safety or performance.

David Nance, CEO of SABRE^®, stated, “Our mission is to keep people and wildlife safe. FRONTIERSMAN MAX Bear and Mountain Lion Spray represents the highest standard in personal protection while supporting sustainable outdoor practices. With increasing wildlife activity across the country, we want everyone—from hikers to homeowners—to feel confident and prepared.”

As outdoor recreation continues to rise, SABRE^® FRONTIERSMAN MAX Bear & Mountain Lion Spray empowers individuals with the confidence to explore responsibly. Whether navigating the backcountry or walking through a neighborhood near wildland borders, consumers now have access to a trusted, dual-species deterrent offering protection at a safe distance with a powerful 40ft spray range in the event of an encounter.

For more information on bear sprays and safety tools, visit: www.sabrered.com/bear-spray.
About SABRE^® Since 1975, SABRE has protected nearly 100 million users with award-winning safety solutions. As the #1 brand of pepper spray trusted by law enforcement and families alike, SABRE is committed to innovation, education, and empowering outdoor safety. Proudly made in the USA, SABRE has donated over $2.5 million to organizations like RAINN, C.O.P.S., and the National Breast Cancer Foundation.

*SOURCE: California Department of Fish and Wildlife. 2025. Black Bear Conservation and Management Plan for California. Sacramento, CA