
Scratch #550 IPA: Tröegs and HAAS Hops Team Up for The 2026 Craft Brewers Conference
This morning, I’ve got an exciting new milestone beer coming to the celebrated Scratch Series from Tröegs Independent Brewing in…

Do Macro Beer Brands Belong at Beer Festivals? My Article Appears In The Spring 2026 Issue Of The Beer Connoisseur Magazine
I’m excited to share that my article, titled “Do Macro Beer Brands Belong at Beer Festivals?” is now appearing in…

Yeast in Brewing: Strains, Fermentation Science, and How It Shapes Beer Flavor
Introduction When beer lovers talk about brewing, hops and malt often steal the spotlight. Yet, behind every pint lies an…

Victory Brewing Adding Limited Edition Brotherly Shove
Today brings an exciting new announcement from Victory Brewing Company in Downingtown, Pennsylvania, a fresh, limited‑time variant inspired by one…

Victory & 4001 Yancey Collaborate On Dome Crusher Dark Lager
This morning brings your first look at an exciting family collaboration coming in 2026 from Victory Brewing Company in Downingtown,…

Yuengling Light Lager Expands Partnership with Field & Stream Through 2026 New Limited-Edition Packaging
I brought you an early peek at this packaging back in Sept, 2025, and now this update from Yuengling Brewery…

Tröegs Adding Graffiti Highway Single Hop IPA & Graffiti Highway Downshift IPA
Tröegs Independent Brewing in Hershey, Pennsylvania is gearing up for an exciting expansion of one of its most beloved IPAs,…

The Rise of Hazy IPAs: Science, Flavor, and Why Cloudy Beer Became a Craft Trend
Introduction Craft beer thrives on innovation, and few trends illustrate this better than the rise of hazy IPAs. Once considered…

Tröegs Introduces Night Gazer Extra Stout to Year-Round Lineup
I brought you a peek at this beer back in Nov 2025, and now this full update from Tröegs Independent…

The Chemistry of Beer Flavor: How Malt, Hops, Yeast, and Water Interact to Create Unique Profiles
Introduction Beer may seem simple—just four ingredients: malt, hops, yeast, and water. But behind this simplicity lies a fascinating world…

Tröegs Releasing Scratch # 546 IPA
Scratch #546 IPA was built around two of our favorite hop varieties: Azacca and Chinook. We’ve been brewing with Azacca for…

Tröegs Celebrates the Season with 2nd Annual Frost & Foam Winterfest
HERSHEY, Pennsylvania – Tröegs Independent Brewing announces its 2nd Annual Frost & Foam Winterfest, a celebration of the winter season, set to take place right outside of the Hershey,…
