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FIFA World Cup™ Trophy Tour by Coca-Cola to Begin Global Journey Ahead of FIFA World Cup 2026™
ATLANTA, Georgia–The Coca-Cola Company and FIFA are kicking off the sixth FIFA World Cup™ Trophy Tour by Coca-Cola, giving thousands…
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Hoppin’ Frog & The Rare Beer Club Team Up For Rauchfräug
Today, I have a new smoked beer coming from Hoppin’ Frog in Akron, Ohio. This is Rauchfräug, and it will…
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Firestone Walker & pFriem Family Brewers Collaborate On pFreal
This morning, I’m excited to bring you your first peek at a new IPA coming soon from Firestone Walker Brewing…
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Coronado & Maui Brewing Collaborating On Momentum
Today, I have an exciting new collaboration beer coming from Coronado Brewing in Coronado, California. This is Momentum, and it…
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Firestone Walker & Everywhere Beer Team Up For Beauty Everywhere
Today, I bring you a cool new California collaboration coming from Firestone Walker in Paso Robles, California. This is Beauty…
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Burial Beer Adding Conceptual Theories Of Elemental Distortion, Oh I’m Sorry Wangies & Of Best Intentions Collaborations
Today, I have some interesting new collaboration beers coming from Burial Beer in Asheville, North Carolina. Conceptual Theories Of Elemental…
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For One Night Only, Michelob ULTRA Is Running It Back To 1980 With An Immersive Reimagining of the ‘Miracle on Ice’ Game
Official Beer Sponsor of Team USA, Michelob ULTRA, is rolling out the red, white and blue carpet with a full-scale…
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Yakima Chief Hops Launches Latest Pink Boots Blend, Strengthening Education and Gender Diversity in Fermentation
YAKIMA, Washington., Dec. 9, 2025 Yakima Chief Hops (YCH) in partnership with the Pink Boots Society (PBS), is proud to release…
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Sierra Nevada The National Park Series Returning For 2026: Zion, Great Smoky Mountains, Yosemite, Joshua Tree, Shenandoah & Yellowstone
I brought you the news of last year’s version of this packaging, and now I’m excited to show off the…
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Southern Tier Adding Cheat Day, Rope Swing Sipper, Sweater Weather & Strawberry Basil Fizz
Today, I have a new beer and a new RTD coming in 2026 from Southern Tier Brewing in Lakewood, New…
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Paulaner to Become Official Supplier of the Future Audi F1 Team
Munich brewery joins Audi’s entry into Formula 1Paulaner to bring celebratory and convivial culture to future Audi F1’s global fanbase Long-term…
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New Belgium Voodoo Ranger & Invincible TV Series Team Up For Blood Orange IPA
This morning, I have an exciting new ranger coming from New Belgium Brewing in Fort Collins, Colorado, and Asheville, North…
