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Home / Beer / Beer Press Releases / “Summer in Northern Michigan” Collaborative Video Focuses on Traditions of Water, Friends and Craft Beer in the Great Lakes State

“Summer in Northern Michigan” Collaborative Video Focuses on Traditions of Water, Friends and Craft Beer in the Great Lakes State

MyBeer Buzz Story by: MyBeer Buzz
Published: May 23, 2013 | Updated: July 4, 2025
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From North Peak:

(TRAVERSE CITY, MI) – North Peak  Brewing Company in Traverse City is longing for warm summer days filled with fun in the sun. In anticipation of such days to come, they’ve introduced a true Michigan collaboration!

Michigan artist/singer/songwriter Jetty Rae lends her words and gritty vocals to an inspiring new video by filmmaker Evan Joling – featuring the high-in-the-sky aerial skills of local kiteboarding icons Matt and Keegan Myers (aka “The Broneah Brothers”) and their M-22 branding, paired withNorth Peak’s seasonal brew Archangel Summer Wheat.

“Everyone at North Peak is READY for summer,” says Greg Lobdell, who – along with Jon Carlson, Ron Jeffries and Mike Hall, are the managing partners of Northern United Brewing Company. “We think this video is a great representation of Summer in Northern Michigan – passionate and creative individuals having fun with family and friends. We can’t wait to share it with everyone!”

The complete video (1:48), shot in the skies over the sparkling waters and along the shoreline of West Grand Traverse Bay, is available for online viewing here.
.

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Post Tags: #Beer News#Michigan#North Peak#Press Releases
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