Jameson® Irish Whiskey and Major League Soccer Toast to the Summer of Soccer

Ahead of the 2025 MLS All-Star Game in Austin, Jameson is Fueling Soccer Fandom with Unmatched, New Game Day Sips

NEW YORK, New York July 23, 2025  Earlier this year, Jameson proudly became the Official Whiskey of Major League Soccer (MLS), and this summer, the duo is teaming up for a winning play like no other. Today’s MLS All-Star Game is at the height of the summer of soccer, and Jameson is toasting to the occasion with a new cocktail recipe and dropping a limited-edition cocktail kit to excite fans all season long.


To match the spirit of soccer, the world’s No. 1 Irish whiskey* is inviting fans to celebrate the Jameson way by introducing a new cocktail for game day rituals, celebratory moments, and everything in between. Enter the Jameson Irish Goal – a spin on the iconic Jameson Ginger & Lime – a delicious sideline assist for soccer fans to bring the Irish spirit to the stands this summer and beyond.

“As the Official Whiskey of MLS, we’re excited to be celebrating the summer of soccer at the MLS All-Star Game and giving fans the opportunity to enjoy Jameson wherever they will be watching the match,” said Valeria Catterini, Senior Director of Marketing, Jameson Irish Whiskey at Pernod Ricard USA. “Jameson is committed to bringing people together through common bonds and shared passions. We can’t wait to see how fans incorporate the brand into their game day rituals all season long – whether that’s in the stands, the pub with friends, or at home with a Jameson Irish Goal cocktail.”

For all of soccer’s celebratory moments – whether you’re cheering for your favorite club, celebrating the win over your rival, or watching your team in the championship match – Jameson Irish Whiskey has you covered. Jameson is ready to make all 90 minutes smoother with the debut of the Jameson Irish Goal Soccer Cocktail Kit, a limited-edition, all-in-one ticket to stirring, pouring and scoring big.

“MLS is always looking for ways to elevate the fan experience, and partnering with Jameson to create a custom cocktail brings that to life,” said Jen Cramer, MLS Executive Vice President of Partnership Marketing. “It’s more than a drink—it’s a way for guests to connect and celebrate together. These are the kinds of shared experiences that make an event unforgettable.”

Featuring Jameson Original, Tajín® Clásico Seasoning, ginger ale, dehydrated limes, soccer ball ice cube molds and a Jameson foam soccer ball, the kit blends the spirit of Irish hospitality with the passion of soccer culture, delivering a memorable unboxing experience for soccer fandom at all levels.

From the official Soccer Celebration to the Gameday Hospitality, Jameson will be toasting alongside fans and the Austin soccer community all week long.

The limited-edition Jameson Irish Goal Kit will be available for purchase beginning August 5th, exclusively on ReserveBar.com while supplies last, for $60 plus shipping and handling. To learn more, visit JamesonWhiskey.com and follow @jamesonus.

Jameson Irish Goal Recipe:
1 Part Jameson Original
3 Parts Ginger Ale
1 Lime wedge or wheel
Tajín® Clásico Seasoning
Method: Dress the rim of a highball glass with Tajín® Clásico Seasoning. Fill the glass with ice and add Jameson Original. Top up the glass with good-quality ginger ale and stir briefly to mix.  Squeeze in a large wedge of lime, then drop it into the glass, and serve.

*SOURCE: 1. Nielsen Total U.S. x AOC + Liquor Open State + Conv during Latest 52 Wks – w/e 7/05/25

TASTE RESPONSIBLY. JAMESON ® Irish Whiskey. 40% Alc./Vol. (80 Proof). Product of Ireland. ©2025 Imported by John Jameson Import Company, New York, NY

About Jameson Irish Whiskey

Jameson is the world’s most awarded and bestselling Irish whiskey, ranked in the top 4 global whiskey brands and number 9 in spirits worldwide.

Leading the Irish whiskey category with a 67% market share and having experienced 30 years of consecutive growth up until 2019, Jameson reached unprecedented sales of 10.4 million cases in 2022.
Triple distilled, every bottle of Jameson is distilled and matured at the world renowned Midleton Distillery in County Cork, Ireland.
www.jamesonwhiskey.com

About Pernod Ricard USA®

Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world’s second largest spirits and wine company. Pernod Ricard employs approximately 19,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index. The company’s leading spirits include such prestigious brands as Absolut Vodka, Avión Tequila, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Kahlúa Liqueur, Malibu, Martell Cognac, Olmeca Altos Tequila, Beefeater Gin, Del Maguey Single Village Mezcal, Código Tequila, Monkey 47 Gin, Seagram’s Extra Dry Gin, Malfy Gin, Hiram Walker Liqueurs, Midleton Irish Whiskey, Redbreast Irish Whiskey, Aberlour Single Malt Scotch Whisky, Lillet, Jefferson’s Bourbon, TX Whiskey, Skrewball Whiskey, Smooth Ambler Whiskey, Rabbit Hole Whiskey, Pernod and Ricard; such superior wines as Jacob’s Creek, Kenwood Vineyards, Campo Viejo, Brancott Estate and Sainte Marguerite en Provence rosé.; and such exquisite champagnes and sparkling wines Perrier-Jouët Champagne, G.H. Mumm Champagne, Mumm Napa.

Pernod Ricard USA is headquartered in New York, New York, and has more than 1,000 employees across the country. As “creators of conviviality,” we are committed to sustainable and responsible business practices in service of our customers, consumers, employees and the planet. Pernod Ricard USA urges all adults to consume its products responsibly and has an active program to promote responsible drinking. For more information, visit: www.pernod-ricard-usa.com.

About Major League Soccer

Headquartered in New York City, Major League Soccer — celebrating its 29th season in 2024 — features 30 clubs throughout the United States and Canada, including a new expansion team in San Diego that will debut in 2025. All MLS, Leagues Cup, and select MLS NEXT Pro and MLS NEXT matches can be watched through MLS Season Pass, available on the Apple TV app on Apple devices, smart TVs, streaming devices, set-top boxes, and game consoles, and the web at tv.apple.com. MLS Season Pass features the most expansive and accessible lineup of programming ever for MLS fans. For more information about MLS, visit mlssoccer.com. For more information about the Apple TV app, visit apple.com/apple-tv-app.