SABMiller Testing Line of Lighter & Sweeter Beers Marketed To Women
Story by:
MyBeer Buzz
Published: October 29, 2013
| Updated: July 4, 2025
An interesting quote coming from a CBS Marketwatch segment with SAB Miller
:
Beer companies are targeting women in hopes of brewing up some new business.
SAB Miller, the world’s second largest brewer, is testing a new line of lighter and sweeter beers. Executives are also planning new ad campaigns geared towards women.
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