Pure Project Announces Off The Bine A Cryo Fresh Hop West Coast IPA for 2026

Here we have a brand‑new IPA coming in 2026 from Pure Project in San Diego, California, a brewery known for precision, sustainability, and hop‑driven craftsmanship. This release is Off The Bine, a West Coast IPA brewed with Citra and Mosaic Cryo fresh hops, clocking in at 7.2% ABV and packaged in 16‑oz cans. Pure Project continues to push the boundaries of hop expression, and Off The Bine may be one of their most technically advanced fresh‑hop beers yet.

Off The Bine is the next installment in Pure Project’s fresh hop series, but this time the brewery is using a cutting‑edge technique: Cryo fresh hops. These hops undergo a process that removes water and plant matter before flash‑freezing, preserving peak hop character immediately after harvest. The result is a hop profile that bursts with bright citrus, resinous pine, tropical fruit, and the unmistakable freshness of hops picked at their absolute prime.

The label describes Off The Bine as tasting “like it was brewed the same day the hops were picked,” and that’s exactly the experience Pure Project is aiming for, a beer that captures the fleeting magic of harvest season and delivers it year‑round. Expect a crisp, clean West Coast body with a snappy bitterness, layered citrus zest, and a resinous finish that lingers with classic IPA bite.

The can design is unmistakably Pure Project: deep green tones, hop illustrations, and the brewery’s signature minimalist emblem. The label emphasizes sustainability, quality, and freshness, hallmarks of Pure Project’s identity. Certifications like 1% for the Planet and The Climate Label reinforce the brewery’s commitment to environmental responsibility.

Off The Bine is hand‑brewed and canned in San Diego, and the label recommends storing the beer cold and drinking it as close to the canning date as possible for optimal flavor. This is a beer built for hop lovers, fresh hop purists, and anyone who appreciates the intersection of innovation and tradition in modern IPA brewing.

Expect Off The Bine to hit Pure Project taprooms and distribution channels as the 2026 release calendar unfolds.

Label Text Pure Project Off The Bine:

“Introducing the next installment in our fresh hop series, featuring Citra and Mosaic Cryo fresh hops. This new process removes water and plant matter before flash‑freezing, preserving peak hop character after harvest. The result? Bright, citrusy, resinous flavor that tastes like it was brewed the same day the hops were picked.”

About Pure Project:

Pure Project, founded in San Diego, California, has become one of the most respected and environmentally conscious breweries in the modern craft beer landscape. Known for its commitment to quality ingredients, sustainable brewing practices, and meticulous attention to detail, Pure Project has built a reputation for producing beers that are both expressive and responsibly crafted. The brewery’s philosophy centers on transparency, traceability, and a deep respect for the natural world — values that resonate throughout its portfolio.

Pure Project’s beers often highlight organic ingredients, innovative hop techniques, and globally inspired flavor profiles. From hazy IPAs and barrel‑aged stouts to mixed‑fermentation ales and fresh hop releases, the brewery consistently pushes boundaries while maintaining a focus on balance and drinkability. Their fresh hop series, including Off The Bine, showcases their dedication to capturing the purest expression of hops through advanced processing methods like Cryo fresh freezing.

Sustainability is at the core of Pure Project’s identity. The brewery is a proud member of 1% for the Planet, donating a portion of sales to environmental causes. Their packaging features The Climate Label, reflecting their commitment to carbon transparency. Pure Project also emphasizes responsible sourcing, regenerative agriculture, and waste reduction across its brewing operations.

The brewery’s taprooms in San Diego offer a curated experience where visitors can explore limited releases, small‑batch experiments, and seasonal offerings. Each location reflects Pure Project’s aesthetic — natural textures, organic materials, and a focus on community connection. Their beers are brewed with intention, crafted to highlight the relationship between land, ingredient, and final product.

As Pure Project continues to grow, its mission remains unchanged: create exceptional beer while protecting the planet that makes it possible. Off The Bine exemplifies this philosophy — a beer that merges innovation, sustainability, and hop‑forward craftsmanship into a single, vibrant West Coast IPA.

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