Phorm Energy Gears up for Big 2026, Adds Hendrick Motorsports’ Driver William Byron & Now Available In Over 59,000 Stores Nationwide

The iconic No. 24 car will feature a dynamic Phorm Energy paint scheme for two races this upcoming season as the game-changing energy drink brand continues quick growth and expansion


St. Louis, Missouri – January 9, 2026 – Phorm Energy, now a top 15 brand in total energy¹, continues driving momentum. The game-changing energy drink brand is keeping its foot on the gas pedal in 2026 by adding William Byron, driver of the illustrious No. 24 car, to its athlete roster.  

Building on its multi-year partnership with Hendrick Motorsports, Phorm Energy now becomes the primary sponsor of the No. 24 car for two premier races this year: Talladega on April 26 and St. Louis – the home of Phorm Energy – on September 13.  

Byron will race the No. 24 car with a bold Screamin’ Freedom paint scheme – one of the core portfolio flavors for the brand. Rooted in shared standards and bold ambition, this new partnership strengthens Phorm Energy’s footprint in the racing community with a dynamic mix of content creation, in-person appearances from Byron, social media engagement, exclusive giveaways, and general promotional efforts. 

Thomas Russell, General Manager of Phorm Energy, said: “Bringing William Byron into the Phorm Energy family is a clear extension of our presence in racing and the work we’re doing with fans. We’re proud to partner with William and Hendrick Motorsports, the most victorious team in the history of racing, as Phorm Energy has big plans to keep driving momentum in 2026, while fueling every mission along the way.” 

Produced by Anheuser-Busch with the backing of 1st Phorm and Dana White, Phorm Energy has been “doing the work” since launching in June 2025, leading to strong demand and excitement from consumers, retailers, and wholesaler partners. Phorm Energy continues to see quick growth and expansion with the game-changing energy drink brand now available in over 59,000 stores nationwide.²

Now the brand is introducing a new limited-time-only innovation: Paradise Punch. This new offering provides a fruit punch flavor, with notes of cherry and grape. In addition to the new Paradise Punch limited-time-only flavor, the brand recently announced an all-new permanent Silver Lightning flavor that will be featured at a high-energy fitness event in San Francisco on Saturday, February 7 ahead of the Big Game. 

Phorm Energy is now available in six bold flavors – Screamin’ Freedom, Grape Smash, Orange Fury, Blue Blitz, Silver Lightning, and Paradise Punch – each containing a unique blend of ingredients aimed to support mental focus and enhanced hydration, including natural caffeine derived from green tea extract. Each of these flavors are available as a 16-ounce single serve offering and in a 16-ounce 12-pack.   

To follow the latest on Phorm Energy and its partnership with William Byron and Hendrick Motorsports, visit phormenergy.com and follow Phorm Energy on Instagram and Facebook. 
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1. Circana Total US – MULC, L13W Ending 12/28/25 
2. Circana Total US – MULC, L13W Ending 12/28/25 

ABOUT PHORM ENERGY

Phorm Energy is made for those who do the work in their everyday lives to unlock their full potential. With a unique blend of ingredients aimed to support mental focus, Phorm Energy has natural caffeine derived from green tea extract and an electrolyte blend that supports hydration. Phorm Energy is a collaboration between Anheuser-Busch, 1st Phorm, and Dana White. For more on Phorm Energy, you can visit phormenergy.com and follow Phorm Energy on Instagram and Facebook.  

ABOUT ANHEUSER-BUSCH

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As the nation’s top brewer, one of the fastest growing spirits companies, and an insurgent force in energy drinks, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only alcohol company that invests in the U.S. at this scale.    

We are home to the nation’s most iconic beers, ready-to-drink spirits and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling and fastest-growing beer – Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, NÜTRL Vodka Seltzer, industry-leading craft beers and non-alcohol beers like Michelob ULTRA Zero. We are guided by our commitment to the communities we call home and to the 65,000 hardworking Americans who bring our products to life. That’s who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram.  

ABOUT HENDRICK MOTORSPORTS

Founded by Rick Hendrick in 1984, Hendrick Motorsports is the winningest team in NASCAR Cup Series history. At the sport’s premier level, the organization holds the all-time records in every major statistical category, including championships (15), points-paying race victories (320) and laps led (more than 85,000). It has earned at least one race win in a record 41 different seasons, including an active streak of 40 in a row (1986-2025). The team fields four full-time Chevrolet entries in the NASCAR Cup Series with drivers Alex Bowman, William Byron, Chase Elliott and Kyle Larson, and one in the NASCAR O’Reilly Series with newcomer Corey Day. Headquartered on more than 150 acres in Concord, North Carolina, Hendrick Motorsports employs approximately 500 people. For more information, please visit HendrickMotorsports.com or interact on Facebook, Instagram, TikTok and X.

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