Oskar Blues Announces Delaware Distribution Partner

Oskar Blues will launch in Delaware with Standard Distributing Company, the state’s oldest and largest wholesale beer distributor.

Oskar Blues is bringing its award-winning beers on draft and in CANs to bars, restaurants, and retailers throughout Delaware beginning February 17. Launch events and parties are planned at select retail accounts throughout that week. More events will take place in late spring/early summer to introduce beach lovers to America’s favorite canned craft brews.

“The state of Delaware is a great fit for Oskar Blues’ passion for the outdoors, music, craft beer and our line-up of complex craft beer in a can,” says Chad Melis, Oskar Blues’ director of marketing. “We look forward to having our North Carolina-brewed beers reach into almost all corners of the Eastern seaboard.”

All of Oskar Blues boundary-busting beers will be available on draft and in cans. Dale’s Pale Ale, Mama’s Little Yella Pils, and Old Chub are in 12-ounce six and twelve packs and a mixed-pack called CANundrum.  The Dale’s and the Mama’s also come in 19.2 single-serve Imperial pints—“stovepipe” CANs.

The Imperial brews, Deviant Dale’s and G’Knight Imperial Red are sold in 16-ounce four-packs. Seasonals Ten FIDY (fall/winter) and GUBNA (spring/summer) are available in 12-ounce four-packs.

Oskar Blues Year-Round Beers:

Dale’s Pale Ale: As Oskar Blues’ flagship beer, this American Pale Ale delivers balanced rich flavors of malts and hops (6.5% ABV, 65 IBUs). The award-winning beer was named the “Top U.S. Pale Ale” by the New York Times and is the number-one selling pale ale in Colorado.

Mama’s Little Yella Pils: This Bohemian Style Pilsner is a refreshing balance of Saaz hops and specialty German malts while providing a gentle flavor (5.3% ABV, 35 IBUs). Like summer in your mouth.

Old Chub Scotch Ale: Strong Scotch Ale, brewed with rich malts, specialty and smoked grains to deliver flavors of semi-sweet cocoa and coffee (8% ABV).

G’Knight Imperial Red IPA: The dry-hopped double-red IPA embodies a strong aroma and malty hopped flavors while providing a rich finish (8.7% ABV, 60 IBUs).

Deviant Dale’s IPA: The American-style India Pale Ale, exemplifies aromas of citrus, grapefruit rind and piney resins to deliver a full-flavor (8% ABV, 85 IBUs).

The Delaware launch follows additional Oskar Blues distribution in Minnesota, Idaho, southern Alabama, and central California in the past few months, bringing the number of states that Oskar Blues distributes in to 33. Oskar Blues will add distribution in Kansas, Nevada and Missouri as well in 2014.

The Oskar Blues family of businesses also include REEB hand-made bicycle company, Hops and Heifers Farm, and three restaurants in Colorado that offer a true farm-to-table experience and a variety of craft beers.

Delaware launch events:

Monday, Feb. 17: Oskar Blues Draft Night at Tyler Fitzgerald’s in Wilmington, 6-8 p.m.

Tuesday, Feb. 18: OB Draft & Stovetop CAN Night at The Deer Park Tavern in Newark, 6-8 p.m.

Wednesday, Feb. 19, OB Draft Night at Ulysses American Gastropub in Wilmington, 6-8 p.m.

Come meet some of the OB crew at these launch parties featuring a variety of OB beers on draft and in CANs!
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