Modelo® Unveils Limited-Edition Modelo® Noche Especial, a Holiday Beer Celebrating the Spirit of Noche Buena

I added an early peek at this beer, and now this update from Modelo / Constellation Brands:

The #1 beer in the U.S. by dollar sales embraces a beloved Mexican tradition with a rich,
caramel malt-flavored amber lager made for connection and celebration.
Chicago – Modelo®, the beer that has long celebrated Hispanic culture and its Mexican roots, is proud to unveil Modelo® Noche Especial, a limited-edition amber lager inspired by the cherished holiday of Noche Buena, a late-December celebration embraced by millions across the U.S. Hispanic community.

Celebrated on December 24, Noche Buena is a vibrant tradition that brings families together for a festive evening filled with food, drinks, music and connection. Inspired by the spirit of togetherness, Modelo Noche Especial is a premium seasonal brew that features a toasted, caramel malt flavor and aromatic profile at 5.7% ABV, offering an elevated twist on traditional holiday ales.

“The Modelo brand continues to innovate by staying true to its heritage and embracing the traditions that matter most to the community,” said Logan Jensen, Vice President Brand Marketing, Modelo. “Modelo Noche Especial is more than a beer; it’s a flavorful way to celebrate the season authentically.

Modelo Noche Especial arrives at a time when consumers are increasingly seeking limited-edition, culturally relevant offerings. According to the Brewers Association, seasonal and holiday beers consistently rank among the top-selling craft categories, driven by demand for unique, celebratory flavors¹. As the U.S. Hispanic population continues to grow, so does the desire for products that reflect and honor cultural identity, making Modelo Noche Especial a timely and meaningful launch.

Brewed exclusively in Mexico as part of the Casa Modelo brand family and imported and marketed in the U.S. by Constellation Brands, Modelo Noche Especial continues the brand’s commitment to authenticity and cultural heritage. This holiday season, Modelo invites everyone to raise a glass to tradition, togetherness, and the good night— Noche Buena. The amber lager is available at national retailers in 12 oz six-pack bottles while supplies last.

About Modelo
Born in 1925 in the small town of Tacuba, Mexico, Modelo has been bringing distinctive high-quality beer to those with the Fighting Spirit ever since, including Modelo Especial®, Modelo Negra®, Modelo Oro, and a flavorful lineup of Modelo Cheladas and Modelo Spiked Aguas Frescas. 

Modelo Especial is a golden, full-flavored pilsner-style lager with a clean, crisp finish and is the #1 beer in the U.S. in dollar sales. The Casa Modelo brand family is exclusively brewed in Mexico and imported and marketed for the U.S. by Constellation Brands.

¹Brewers Association: https://www.brewersassociation.org/selling-your-beer/managing-seasonal-craft-beer-items/

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About Modelo:

Modelo is a brand of Mexican beer, founded in 1925 in Tacuba, Mexico. It is known for its flagship pilsner-style lager, Modelo Especial, which is the number one best-selling beer in the U.S. by dollar sales. The beer is brewed in Mexico, with the brand’s portfolio also including varieties like Negra Modelo, Modelo Oro, and other products such as Cheladas and Spiked Aguas Frescas. 

History and origin
Founded: In 1925 in Tacuba, Mexico, by a group of Spanish immigrants.
Brewing technique: The brewing process was inspired by German brewmasters, resulting in a crisp and well-balanced beer.
Original name: The first beer, Modelo Especial, was named to signify “Special Model”. 

Key products
Modelo Especial: The brand’s flagship beer, a golden pilsner-style lager with a crisp, clean finish.
Modelo Negra: A medium-bodied Munich Dunkel-style lager with a rich, smooth taste, made with roasted caramel malts.
Modelo Cheladas: A line of flavored beers that capture the flavors of traditional micheladas.
Modelo Spiked Aguas Frescas: A line of flavored malt beverages with real fruit juice, inspired by Mexican aguas frescas. 

Ownership and market presence
Ownership: While originally brewed by Grupo Modelo, it is now part of the larger Constellation Brands portfolio for the U.S. market, which also includes Corona and Pacifico.

Brewing: The beer is exclusively brewed in Mexico and imported for the U.S. market.
Market share: Modelo Especial is the top-selling beer in the U.S. based on dollar sales.