Miller 64 Invites You To “Go Out. Go Play. Go64” This Summer

CHICAGO, May 20, 2013 /mbb/ — Miller64 today announced the launch of "GO64," a summer-long initiative to celebrate those living a balanced and socially-active lifestyle. The program officially kicks off Tuesday, June 4 (6/4), and will include local events, celebrity appearances, giveaways and social media.

On June 4, legal-drinking-age consumers in Boston, Chicago, Houston, Las Vegas and Tampa are invited to step away from their desks and get active at "GO64" celebrity-hosted events. The special events will feature meet-and-greets with the Miller64 celebrity ambassadors, live music, games, giveaways and sampling (where legal).

With 64 calories, 2.4 grams of carbohydrates, less than 1 gram of protein and zero grams of fat per 12 ounces, Miller64 offers people the opportunity to feel good about their alcohol beverage choice.

"Miller64 is the refreshing beer that makes it easy to live a truly balanced and active lifestyle," said Elaine Obergfell , Miller64 marketing manager. "We’re launching GO64 to celebrate like-minded beer drinkers on our favorite day of the year, 6/4. We hope it reminds them to go out and go play this summer and, of course, to reward themselves with a light, crisp Miller64 afterwards."

Along with the June 4 kick-off events, Miller64 will sponsor a web series from production and distribution company DBG called "The Sub." It will run beginning June 4 on select men’s lifestyle and sports web sites within DBG’s digital portfolio, as well as on FSN TV beginning in July, chronicling what happens when recreational sports teams are surprised with former professional athletes being placed on their roster. Fans can look forward to seeing such stars as Terrell Owens , Jennifer Kessy , Brandi Chastain , David Justice and Gary Payton showcasing their talents.

Legal-drinking-age fans can visit www.go64summer.com, www.facebook.com/miller64beer and follow @Miller64 on Twitter to discover the latest news, upload photos and get recognized by Miller64. Followers of @Miller64 who tweet using the hashtag #GO64 may have their photo featured in digital advertising.

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