Michelob ULTRA Issues Challenge to Atlanta and Boston Fans: “Live ULTRA” and Win a Trip to the Super Bowl

NEW YORK, NY Feb. 1, 2017 – Michelob ULTRA is brewed for those who stay fit and have fun. That is why the brand is introducing the Live ULTRA Pull-Up Challenge. Tomorrow, fans 21+ in Atlanta and Boston will have the opportunity to win the ultimate reward – Super Bowl tickets – through this Challenge by tapping into two of their passions: living an active lifestyle and cheering on their favorite football team alongside friends.

The Live ULTRA Pull-Up Challenge is very straightforward: show up, pull-up, pack up. On Thursday, men and women in the Atlanta and Boston areas are invited to visit the designated gym location in their city and showcase their physical fitness by completing as many pull-ups as they can in 95 seconds – the same number of low calories found in a Michelob ULTRA. The male and female in each market who complete the most pull-ups will receive a VIP trip to Houston for Super Bowl LI.

"We believe a balanced lifestyle of working out and going out deserves the ultimate reward," said Azania Andrews, vice president, Michelob ULTRA. "That’s why, this year, we’re gifting coveted Super Bowl LI tickets to those who go the extra mile."

Details of the competition are as follows:

Republic Fitness
2 International Pl.
Boston, MA 02110

DATE AND TIME: February 2, 7:00am to 10:00am ET

The Forum Athletic Club
Lenox Square
3393 Peachtree Road #2010
Atlanta, GA 30326

DATE AND TIME: February 2, 7:00am to 10:00am ET