Jim Koch Releases New Book – Quench Your Own Thirst

From Jim Koch & Samuel Adams:

OVER THE PAST THIRTY YEARS, I’VE BEEN LUCKY ENOUGH TO ENJOY MORE THAN 20,000 BEERS AND COUNTLESS EXPERIENCES WHILE WORKING TO START AND GROW SAM ADAMS. ALL OF THOSE EXPERIENCES TAUGHT ME SOMETHING, AND MANY HAVE MADE GREAT STORIES TO SHARE OVER A BEER OR TWO.

I’ve tasted crazy WTF experimental brews, presided over weddings (as a bridesmaid!) at our Boston brewery, found my Yoda, got dunked into a tank of expired beer, became friends with a dude with gold-painted toenails, traveled every year since 1984 to Germany to hand-select hops, and had a gun pulled on me by a startled bar owner.

When I swap stories in bars across the world, people have asked me what I’ve learned – what words of wisdom do I have? Writing this book, Quench Your Own Thirst, is my answer. I serve up stories I hope will help you if you’re starting a new business, working in an established one, or trying to figure out what you want to do next, but don’t be mistaken, this isn’t your average business book. I’m hoping that sharing what I’ve learned in life – sometimes the hard way through some colossal screw ups – will help you become successful while pursuing whatever you’re passionate about.

I’m really eager for you to read Quench Your Own Thirst and let me know what you think. If you don’t want to wait, you can order Quench Your Own Thirst now and get it before anyone else!

And, if you order now, you can even enter to win a chance to come to our Boston Brewery and swap stories with me over a beer or two.
Cheers,