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Home / Spirits / Distilleries / James E. Pepper Gold Label Kentucky Straight Bourbon Whiskey Fall 2025 Release

James E. Pepper Gold Label Kentucky Straight Bourbon Whiskey Fall 2025 Release

James E. Pepper Gold Label Kentucky Straight Bourbon Whiskey Fall 2025 Release
Image Courtesy of James E. Pepper
Image Courtesy of James E. Pepper
Bil Corcoran Story by: Bil Corcoran
Published: September 2, 2025 | Updated: November 15, 2025
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James E. Pepper Gold Label Kentucky Straight Bourbon Whiskey Fall 2025 Release 52%-ABV 750ml bottles.


About James E. Pepper Distilling:


James E. Pepper Distilling is a Kentucky-based whiskey brand and distillery with roots tracing back to the American Revolution, founded by Elijah Pepper in the late 18th century. After being abandoned in the 1960s, the historic James E. Pepper Distillery in Lexington, Kentucky, was revived by entrepreneur Amir Peay in 2008, beginning to distill whiskey again in 2017. Today, the distillery is known for producing a range of high-quality bourbons and rye whiskeys, focusing on historic mash bills, local ingredients, and an innovative distilling and blending program.

History
1780s:The Pepper brand was founded by Elijah Pepper during the American Revolution.

19th-20th Centuries:Colonel James E. Pepper, the third generation of the family, significantly expanded the business, making it a large producer of “Old Pepper whiskey”. The distillery was the largest in the United States for a period.
Late 1960s:The distillery was abandoned for over 50 years.

2008:Whiskey entrepreneur Amir Peay acquired and relaunched the brand.
2017:Distilling resumed at the restored and rebuilt facility in Lexington, Kentucky.

The Distillery Today
Location:The distillery is located in the Distillery District of Lexington, Kentucky, at 1228 Manchester St.
Products:They produce a variety of whiskies, including bourbons and rye whiskeys, often featuring historic mash bills with low entry proof.

Distilling Program:The distillery emphasizes quality by using 100% locally grown corn, air-seasoned Kentucky oak barrels, and a focus on rye, which is included in all their bourbons.

Tours:Visitors can take tours to learn about the brand’s history, visit the distillery museum, see the working distillery, and taste award-winning whiskeys.

COL. JAMES E. PEPPER
Master Distiller and Horseman of International Fame


Colonel James E. Pepper (1850-1906), was a larger-than-life bourbon industrialist and flamboyant promoter of his family brand. He was the third generation to produce ‘Old Pepper’ whiskey, “The Oldest and Best Brand of Whisky made in Kentucky,” founded during the American Revolution. Colonel Pepper proudly proclaimed his continued use of his grandfather’s original Revolutionary War-era recipes, nicknaming his whiskey ‘Old 1776’. His namesake distillery in Lexington, Kentucky, built in 1880, was said to be the largest and most technologically advanced whiskey distillery in the United States at that time.


An innovative producer of high-grade whiskies, Colonel Pepper pushed boundaries to grow and strengthen the industry at a critical time. In 1890, he convinced the state of Kentucky to change its laws, allowing distilleries to bottle their own whiskey—a right previously held only by rectifiers. To assure consumers of his whiskey’s integrity, he invented the now-ubiquitous “strip stamp seal.” By printing his signature on a strip label applied across the cork, he was able to prosecute counterfeit producers and “bottle re-fillers” under existing forgery laws. His advocacy was instrumental in the passage of the “Bottled in Bond Act of 1897”—the first consumer protection law, ensuring the purity and identity of the whiskey in the bottle.


A noted horseman, Colonel Pepper operated the finest horse farm in Kentucky. His thoroughbreds competed in races across America and Europe, once even beating King Edward VII for the Doncaster Cup in England. Isaac Burns Murphy, one of the greatest riders in horse racing history and a personal friend of Pepper, raced for him in both the Kentucky Derby and the Oaks.


Colonel Pepper traveled in an ornate private rail car named “The Old Pepper,” colorfully painted with images of his famed whiskey label. He spent considerable time at the Waldorf Astoria Hotel in Manhattan, where he socialized with other American captains of industry, including John D. Rockefeller, Theodore Roosevelt, C.V. Vanderbilt, Charles A. Pillsbury, Fred Pabst, Charles L. Tiffany, and William Steinway. It was at the Waldorf that Colonel Pepper popularized the “Old Fashioned” cocktail, which was said to have been invented in his honor by a bartender at the famed Pendennis Club in Louisville.

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Bil Corcoran

Bil Corcoran is the founder, editor, and driving force behind MyBeerBuzz.com, one of the longest-running independent craft beer news sites in the U.S. Since launching the platform in 2007, he has published more than 77,000 original posts covering breweries, trends, industry news, and beer culture.

A true one-man operation, Bil oversees every aspect of the site—from writing and editing to design, development, and day-to-day operations. His work extends beyond digital publishing as the longtime producer, news anchor, and co-host of the WILK Friday BeerBuzz, a live weekly craft beer radio show. He is also a four-time recipient of the Pennsylvania Association of Broadcasters Excellence in Broadcasting Award for Outstanding Radio Feature.

Bil holds a Bachelor of Science in Information Technology and a Master of Science in Organizational Management. Known for his deep industry perspective and independent voice, he continues to explore evolving topics such as the rise of non-alcoholic beer, consolidation in craft brewing, and the future of the industry.

Follow Bil Corcoran on social media: Facebook, X, Threads, and Instagram.

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Post Tags: #Kentucky#New Spirits#Whiskey
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