Hornsby’s Hard Crisp Cider To Launch new “Out-Cider” Packaging
Story by:
MyBeer Buzz
Published: April 11, 2013
| Updated: July 2, 2025
Today we get to see the new “
Outcider”
packaging concept for Hornsby’s Hard Crisp Cider. This design is meant to help “break down the barriers between beer & cider” and I think it looks great. This design is by Blue Marlin Brand Design, New York. 
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