Good People Brewing Adds Knoxville

BIRMINGHAM, AL– Good People Brewing Co., the oldest and largest craft brewery in the state of Alabama, announced today that it will soon begin its third expansion into the state of Tennessee, entering the Knoxville market in the last week of April.

The Birmingham-based brewery will put on promotions and samplings in Knoxville throughout the last week in April, culminating in the Brewhibition craft beer festival on Saturday, April 30. Held at Old City Courtyard, the annual event is a celebration of both the end of Prohibition and of local and regional breweries.

“Knoxville, and East Tennessee as a whole, is such a destination for people in the region, whether you’re driving northeast from Birmingham, south from Lexington or northwest from Asheville,” said Michael Sellers, who cofounded Good People in 2008 with partner Jason Malone. “We’re thrilled that our brews are not only going to be a part of those folks’ getaways, but also a key part of this amazing craft beer boom throughout the Southeast.”

Good People first began distributing outside of Alabama in Feb. 2013, when the brewery began selling beers in the Nashville area. The brewery continued to grow its regional footprint earlier this year, expanding into the Florida Panhandle area at the end of February and into Chattanooga, Clarksville and Cookeville in early March.

“When we first moved into Tennessee in 2013, you could only buy our beer in three counties,” said Michael Sellers, who cofounded Good People in 2008 with partner Jason Malone. “By June, Tennesseeans from Clarksville east will be able to buy our brews, and we absolutely couldn’t do that without such strong demand and support in the state. Speaking as the owner of a brewery that isn’t even 10 years old, that’s about as big of a compliment as you can ask for.”

Good People will be partnering with Eagle Distributing Company to expand into Knoxville.

“We are thrilled to bring Good People Brewing Company to Knoxville and feel honored that Good People chose Eagle Distributing Company to help expand their footprint in Tennessee,” said Hannah Graham, Craft Beer Manager for Eagle Distributing. “The craft beer scene is beginning to boom in Knoxville, and the beers and staff of Good People will help to maintain the momentum.”