“Gluten-Free” Ruling May Affect Craft Brew Alliance Omission Beer
From Oregon LIve:
Now the trick is to convince federal regulators and gluten-sensitive consumers.
The Obama administration is on the verge of issuing new labeling rules for gluten-free foods, as sales expand across the food and beverage industries like over-fermented ale….
and is stirring the political tanks to make sure it will be able to label Casey’s new brew, the cleverly named Omission beer, "gluten-free."
Right now, it can’t. Last year, federal alcohol regulators barred Craft Brew from calling Omission "gluten-free" outside Oregon, though quixotically it can label the beer that way in Denmark, Canada and within the borders of its home state.
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