Firestone Walker Brewing Launches “Mind Haze Rage” Turbo Radlers

I brought you a peek at these new beers in July 2024 and Aug 2024, and now this update from Firestone Walker Brewing in Paso Robles, CA:

Part Beer. Part Lemonade. All Party. California Brewery Launches New Fun and Flavorful Turbo Radler “Rad Pack” to Quench the Thirst of Flavor-Obsessed Drinkers

Paso Robles, CA  : The next generation of Firestone Walker’s Mind Haze arrives with the launch of “Mind Haze Rage”—a trio of lemonade-infused turbo radler beers that will set minds wandering into waves of juicy goodness. Mind Haze Rage blends fresh lemonade with beer into three refreshingly sweet and juicy turbo radlers that clock in at 8% ABV: Original Lemonade, Watermelon Lemonade, and Grapefruit Lemonade.

Brewed to reach flavor-seeking drinkers across the adult beverage categories and bring them into beer, Mind Haze Rage is hitting stores in a new “Rad Pack” variety 12-pack featuring the three lemonade flavors. Mind Haze Lemonade Rage will also land in the single 19.2-ounce can format this spring.    zzubreebym

“Mind Haze Rage is an evolution of an age-old style, the radler. Part beer. Part lemonade,” said Brewmaster Matt Brynildson. “As brewers, we’re curious tinkerers, committed to exploring where beer can go next. Mind Haze Rage is our latest result in this pursuit and we’re thrilled to share it with the world.”

Beyond style, Mind Haze has become a state of mind for those drinkers searching for new taste and exciting beverages. Alongside the launch, Firestone Walker debuts Mind Haze Rage’s wild and irreverent media campaign inspired by the neon-soaked ads of the early 90s. The launch ad can be seen here (and below).

“Mind Haze Rage is fun, disruptive, and crafted for flavor seekers,” said Chief Marketing Officer Dustin Hinz. “This isn’t your grandma’s hard lemonade—it’s a bold new twist on beer.”

Firestone Walker’s Mind Haze trip began with the launch of Mind Haze Hazy IPA back in 2019, expanding in 2024 with Mind Haze Brain Melter and Mind Haze Cosmic Crusher. Now, Mind Haze Rage takes the brand to new heights, appealing to those seeking bold flavors and high ABV in a unique radler format.

Mind Haze Rage is proudly brewed in Paso Robles, California at Firestone Walker’s legendary brewery, where sustainability is at their core. Located on site is a 10-acre solar array, water treatment facility, and CO2 recapture system, amongst other endeavors.

About Firestone Walker Brewing:

Founded in 1996 by brothers-in-law Adam Firestone and David Walker, Firestone Walker is a family-led second-generation brewery based on California’s Central Coast. Helmed by Nick Firestone, and decorated Brewmaster Matt Brynildson, Firestone Walker’s main brewery in Paso Robles produces a diverse portfolio of award-winning beers, including 805, California’s #1 craft beer brand established in 2012; Mind Haze, a top 5 national hazy IPA; and Cali Squeeze, one of the nation’s fastest-growing beer brands. The Firestone brand family also includes iconic beers such as DBA, Union Jack, and Pivo Pils, as well as the storied Vintage Series of barrel-aged strong ales led by Parabola. As a California beer company, Firestone Walker also has two additional locations: the Barrelworks wild ale cellar in Santa Barbara County and the Propagator R&D brewhouse in Venice. Firestone Walker was recently named “Best American Brewery of the Decade” by Paste Magazine. More at 805beer.com and FirestoneWalker.com

[Editor’s Notes]:

What Is A Radler Beer?

A radler is a popular beer-based beverage that’s a mix of beer (typically a pale lager) and a citrus-flavored soda, usually lemon or grapefruit. It’s refreshing, lower in alcohol content than regular beer, and is often enjoyed as a light, thirst-quenching drink, especially on hot days. The word "radler" comes from the German term for "cyclist," as the drink was originally created to provide cyclists with a light, hydrating option that wouldn’t leave them feeling too heavy.  Popular brands include Firestone Walker, Stiegl Radler, Leinenkugels, Hoppin’ Frog and many others.

This is also the same concept used for a Shandy Beer or a Shandy.