Dexter Bourbon is Bringing Bourbon Back to its Roots
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MyBeer Buzz
Honoring World Famous 1800s Barrel Blender, Edmund Dexter, and Creating Extraordinary Bourbon With a Distinctive Flavor and Finish from Artisanal Wood, Dexter Bourbon launches in the US
(November 15, 2021 – Cincinnati, OH ) – Dexter Three Wood Straight Bourbon, named one of the twelve best bourbons in the world by the Ultimate Spirits Challenge 2020, is returning bourbon to its 1800s roots – “Of the people, by the people, for the people” – paying homage to Edmund Dexter, one of the leading bourbon pioneers of his time. Edmund Dexter’s blends were so renowned that even Charles Dickens and King Edward VII visited him at his home in Cincinnati.
The Dexter Bourbon Company was founded by Doug Hall and Joe Girgash. Doug Hall is also the Co-founder and CEO of Brain Brew Custom Whiskey and the Founder of Eureka! Ranch, with one of its long-term clients being Edrington, distillers of The Macallan. They also have a collaboration with Edrington to produce Noble Oak Double Oak Bourbon, a 94 point San Francisco Gold Medal winner, that is available nationwide.
As Doug states, “In a marketplace where the really great bourbons are impossible to find – we are excited to have plenty of Dexter Bourbon available for this holiday season.” It has been long understood that 70% of the flavor and 100% of the smoothness of bourbon and all whiskies comes from the interaction of the whiskey and the wood.
The incredible flavor of Dexter Three Wood is a result of WoodCraft Finishing with three artisan woods – vintage 200-Year Oak, Maple Wood and Cherry Wood. Each of these woods provides a different element – a long, luxurious finish, incredible smoothness, and fresh, bright flavor. Dexter Three Wood was awarded the highest score – 95 points – by the Ultimate Spirits Challenge and it was selected as one of the Top 100 Spirits in the World.
Brain Brew Whiskey also produces Paddle Wheel 200 Year Oak bourbon. It was created by Hall and Girgash to celebrate the working men and women who made the bourbon industry and the riverboats of the 1800s possible. Paddle Wheel is specially crafted to have a big flavor that stands up to ice and in cocktails. It is WoodCraft finished with 200-Year Oak and European Oak for a level of richness and complexity that is normally only found in bourbons costing twice as much.
The history of bourbon dates back to the pre-prohibition era in the 1800s when most whiskey was purchased from whiskey merchants who were barrel blenders. Merchants would buy whiskey from farmers, and then, they would blend various barrels together to create different tastes depending on their customer’s preferences. In Cincinnati, the Queen city of the West, there were over 100 barrel blenders. But there were more around the world, including the famous Johnnie Walker, in Scotland.
The custom bourbon barrel blending concept is being reintroduced today by Dexter Bourbon, with its custom bourbon offerings. Dexter 1862 Custom Bourbon is available at fine bars and restaurants with its unique blending machine, which allows users to create a bourbon completely unique to them. The bourbon aficionado can simply scan the QR code and answer thirteen specific questions. Then, the Dexter 1862 artificial intelligence app will create the blend. The guest would then show the QR code to the bartender and be able to enjoy their very own, personal bourbon.
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About Dexter Bourbon
The Dexter Bourbon Company was founded by Doug Hall and Joe Girgash. It is the luxury division of their Brain Brew Whiskey Company. The Brain Brew Distillery that creates Dexter is located at 3849 Edwards Road in Newtown, Ohio, just east of Cincinnati and 7 miles north of Kentucky. For more information please visit. www.brainbrewwhiskey.com
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