Busch Beer’s “Catch One. Win Big.” Promotion Returns With Chance To Win Once-In-A-Lifetime Fishing Excursion

"Now in its fourth year, the Busch fishing campaign is an essential platform for the brand that allows us to reach those who enjoy salt and freshwater fishing," said Chelsea Phillips, Senior Director, US Value Brands, Anheuser-Busch. "Given Busch’s well-established dedication to outdoor pursuits and the sport of racing, as well as our tremendously talented partners Kevin VanDamand Kevin Harvick, we expect the 2016 iteration of the fishing program to be bigger and better than ever."

Consumers who find one of the 100,000 gold trophy cans randomly seeded in packs of Busch and Busch Light can capture a photo of themselves with the can and submit it online via Busch.com. They’ll then be entered for a chance to win weekly premium prizes including GoPros, sonar systems, tackle boxes, fishing bobbers and more. Five lucky consumers will be awarded the grand prize: the fishing trip of a lifetime to one of four possible destinations to go fishing with professional bass fisherman,Kevin VanDam.

"After fishing trips to Missouri and even the Amazon with the Busch team, I can’t wait for what’s in store for 2016," said Kevin VanDam. "In typical Busch fashion, they’re going big this year with the fishing program, once again showing their dedication to the sport and those who are passionate about the outdoors."

Beginning May 8, all Busch and Busch Light packaging will be converted to feature one of the four unique fish cans and 100,000 will contain brand new gold trophy cans. The refreshed packaging will be featured on 18, 24 and 30-packs of 12 oz. cans as well as 25 oz. cans.

The graphics will represent each of the four potential consumer grand prize trip destinations, with a particular species of game fish representing each trip’s geography. The four fish species and corresponding trips are:

In addition to limited-edition packaging, the Busch fishing campaign will include radio spots, online video, digital/social content, experiential and retail activations. Aligning with the brand’s current "Here’s to Earning It" tagline, each element will reinforce that Busch is the perfect reward for those who work hard – whether their line just snapped after a long battle with a trophy fish or they’re frying up their catch at the end of a day on the lake.

Busch Goes "Big" at Talladega Superspeedway
To celebrate the launch of the Busch Fishing promotion, driver Kevin Harvick will pilot a No. 4 Chevrolet SS donning select species of fish that will create a visual at high speeds of fish swimming around Talladega Superspeedway. The hood will prominently feature each of the four fish cans and the trophy can, while the driver and passenger sides will display images of a cutthroat trout and largemouth bass, respectively. Harvick will also wear a Busch fishing fire suit and other fishing elements will be engrained into the race weekend at Talladega for consumers to experience.

"Since Busch returned to the Sprint Cup Series this season, we’ve had a lot of fun going out and spending time with the fans," said Harvick, the 2014 NASCAR Sprint Cup Series champion. "When the green flag drops, I’m going to try to keep the Busch fish car up front. Hopefully I can ‘Win Big’ too and you’ll see the car in Victory Lane on Sunday."

Busch will serve as the primary sponsor of Harvick’s No. 4 Chevy for 12 races during the 2016 Sprint Cup schedule, where Busch, Busch Light and other special-edition Busch paint schemes will be featured.