Budweiser & Cardinals Star Outfielder Team Up To Open “The Noot Baar”

FOR A LIMITED TIME, THE NOOT BAAR PRESENTED BY BUDWEISER, WILL SERVE UP A LARS NOOTBAAR INSPIRED EXPERIENCE FOR THE HOMETOWN CROWD

St. Louis, MO  – July 22, 2024 – Today, Budweiser and St. Louis Cardinals outfielder Lars Nootbaar announced the opening of The Noot Baar presented by Budweiser. Located within fan-favorite Helen Fitzgerald’s Irish Grill & Pub (3650 S Lindbergh Blvd, St. Louis, MO), the activation will bring to life a Lars Nootbaar-themed baseball experience complete with custom exterior signage, special giveaways for fans and customized personal touches inspired by Lars’ career and favorite things. Timed to coincide with MLB Players Weekend, when the league highlights player stories, The Noot Baar presented by Budweiser will be open to the public starting at 6 p.m. on August 15 through August 18.

“I’ve said it before, but St. Louis is like baseball heaven to me, I feel so fortunate playing for this town and for these fans,” said Budweiser partner player and Cardinals outfielder Lars Nootbaar. “Budweiser is making it possible for me to show my gratitude to this incredible fan base and city with an experience like this and for that I am so grateful. I mean who wouldn’t want a bar named after them!”

Starting today, 21+ fans can enter for a chance to receive a ticket to a VIP preview event hosted by Lars on August 15*. For a chance to attend and meet Lars, visit https://us.budweiser.com/nootbaar.

“For decades, Budweiser, Anheuser-Busch and the Cardinals have been collectively delivering experiences that celebrate powerhouse players, passionate fans and the community we call home,” said Kristina Punwani, Head of Marketing, Budweiser USA. “Lars’ journey to the league is one of determination and grit – two qualities that embody the Budweiser brand and we can’t wait to showcase Lars and his accomplishments at The Noot Baar.”

Lars and Budweiser worked closely to incorporate his personality into the design and programming of this special activation. In fact, the concept for The Noot Baar presented by Budweiser came from Lars himself when he was asked “If you had your own bar, what would you name it?”. Over the course of the weekend, the bar will host viewing parties for the Cardinals’ three game series against the Dodgers, feature a new menu item selected by Lars, offer Budweiser sampling, giveaways, promotions and other special ways to enjoy baseball with a Budweiser in hand.

* THE NOOT BAAR PRESENTED BY BUDWEISER®. No Purchase Necessary. Open to US residents 21+. Begins on 7/22/24 and ends on 7/26/26. Visit https://us.budweiser.com/nootbaar for free entry and Official Rules. Msg & data rates may apply. Void where prohibited.

ABOUT BUDWEISER

Budweiser, an American-style lager, was introduced in 1876 when company founder Adolphus Busch set out to create the United States’ first truly national beer brand – brewed to be universally popular and transcend regional tastes. Each batch of Budweiser stays true to the same family recipe used by five generations of Busch family brewmasters. Budweiser is a medium-bodied, flavorful, crisp and pure beer with blended layers of premium American and European hop aromas, brewed for the perfect balance of flavor and refreshment. Budweiser is made using time-honored methods including "kraeusening" for natural carbonation and Beechwood aging, which results in unparalleled balance and character. 

ABOUT ANHEUSER-BUSCH

At Anheuser-Busch, our purpose is to create a future with more cheers. We are committed to earning our place in the moments that matter to our consumers and making a meaningful impact in our communities across the country. For more than 165 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations.   

Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities, and packaging plants, and have a dedicated network of more than 65,000 hardworking Americans across the United States who bring our beer to life. We are home to several of America’s most iconic beer and beyond beer brands, including Michelob ULTRA, Cutwater Spirits, Stella Artois, Budweiser, and Bud Light as well as regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From our industry-leading efforts to support American farmers and our nation’s military, veterans, and first responders to emergency drinking water donations and responsible drinking programs, we are guided by our unwavering commitment to supporting the communities we call home – that’s who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram.