Brewers Association Laying Off Julia Herz

I’m sad to report that our beer pal Julia Herz has been laid off as part of the 2nd round of layoffs at the Brewers Association. Earlier today the Brewers Association announced 9 additional employees would be laid off.  According to her Linked In Profile, she will now be focusing on HerzMuses Enterprises.  This from her twitter account:

Hello everyone. Thanks for all the good wishes and outreach. I’ll be back at my virtual desk on Monday to reply to the many kind thoughts and offers. All options are on the table to consider. DM me or [email protected].

The cuts will also unfortunately include Gary Glass and this from Brewers Association CEO Bob Pease:

“Like most of you, the Brewers Association has not been untouched by the current global health pandemic and economic crisis. Despite our best efforts to weather the impacts of these events through cost-savings measures already implemented, the recent shift of the festival portion of the Great American Beer Festival from the annual in-person gathering in Denver to an online experience, combined with the cancellation of all our 2020 events and the subsequent loss of nearly 70% of our annual revenue, has forced us to make the difficult decision to make further reductions to our staff.

“Yesterday, we laid off an additional nine members of our team—an additional 17% reduction in staff for a total reduction of 35% of our workforce. In total, 24 employees have been affected to date. With these reductions also comes some internal restructuring to streamline efficiencies and maximize our support to our members as we right size the organization and best position the association for success in the coming years. More on these details will be forthcoming.”