Blue Moon Celebrates Colorado Rockies w/20th Anniversary Ale

today announced the launch of a beer to honor the 20th Anniversary of the Colorado Rockies. The 20th Anniversary Ale is an easy-drinking amber ale and will be served exclusively at Coors Field throughout the 2013 baseball season, beginning on April 5, 2013, Opening Day.

Blue Moon Brewing Co. opened for business in 1995 at The Sandlot, a brewery within Coors Field. The brewery’s flagship beer, Blue Moon Belgian White, has grown into one of the country’s most popular craft beers.

“Colorado Rockies fans have played an integral role in the rich history of Blue Moon,” said Keith Villa, Founder and Head Brewmaster of Blue Moon Brewing Co. “Since launching the brand in the mid-90s, Rockies fans have helped us fine-tune dozens of Artfully Crafted beers. This 20th Anniversary beer is our way of saying thank you.”

Enjoying the beer isn’t the only way fans can become involved. Beginning March 15 through 28, legal-drinking-age Rockies and Blue Moon aficionados can visit Rockies.com and submit a brief description of the new beer—a smooth and delicious amber ale brewed with abbey malts and imported and domestic hops. The description which best embodies both the beer and the spirit of the Rockies’ 20th Anniversary will be used to promote the brew in-stadium throughout the season. The winner will receive a private brewery tour from Blue Moon Brewing Co. Brewmaster and 20th Anniversary ale creator John Legnard, a commemorative tap handle and two tickets to a home game, with on-field recognition, at Coors Field in 2013. See Rockies.com for Official Rules.

“The Rockies are a team of great tradition, and this year marks 20 years of calling Denver home,” said Greg Feasel, Chief Operating Officer of the Colorado Rockies. “For nearly two decades, Rockies fans coming to games have enjoyed great craft beer at The Sandlot. Now when they visit Coors Field and The Sandlot, they can enjoy good baseball, and a Blue Moon tribute beer, which not only celebrates the home team, but also our amazing fans.”

For more information on the beer and promotion, please visit Rockies.com/bluemoon, BlueMoonBrewingCo.com, Facebook.com/Rockies or Facebook.com/BlueMoon.
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