Hinterland Celebrating 30th Birthday With The Release of Babe Brew Rye IPA

From Hinterland Brewery:

We are so excited to be teaming up with Beer Babes Family™ to brew 𝐁𝐚𝐛𝐞 𝐁𝐫𝐞𝐰™. Beer Babes Family is a charitable organization working with breweries across North America with a mission to uplift women in the beer industry. Proceeds from Babe Brew sales are collected and awarded as grants to women actively working to grow and improve their beer businesses.

Our version of Babe Brew is a tasty Rye IPA recipe. Mark your calendars, it’s set to be released July 26th!

We don’t even know where to begin, so we will begin with gratitude—thank you to all of the guests, chefs, and Hinterland employees who came together to make our 30th Anniversary Beer Dinner a success! Our supportive community, blended with culinary excellence and high-caliber brewing, resulted in an unbelievably special event.
It was an honor to have our current chefs team up with chefs of Hinterland past—we had 16 folks back in our kitchen that night turning out nothing short of masterpieces. Former Hinterland chef, current Hinterland sales rep Adam Schierl shared how special the beer dinner was for him, saying, “There were a lot of different chefs from different eras of Hinterland, but we didn’t have to play catchup at all. After all of those years, we just easily fell back into place, both as friends and teammates.”

We truly appreciate everyone who played a role in this special night, and for all of the people who shared how their lives have been positively impacted by Hinterland. You have, without a doubt, also had a positive impact on us. Cheers!

About Hinterland Brewery:

Hinterland is where craftsmanship meets creativity—offering exquisitely brewed beers and contemporary American cuisine, enriched with flavors from around the world. With our Beer Hall Restaurant we have not only built a following, but are leading a movement of food and beer lovers who are tired of the expected and seek an experience that satisfies their curiosity. Come explore the Hinterland Brewery and Restaurant, located in Green Bay’s Titletown District across from Lambeau Field.

Born in the heart of Wisconsin, Hinterland’s craft beers embody the resilient spirit of our home state. From the icy shores of Lake Michigan to the rolling Northwoods, our brews capture the authentic character of Wisconsin—bold, unpretentious, and always memorable. Experience the taste of our homeland, where every pint tells a story of passion, craftsmanship, and Midwestern hospitality.

Well, to Wiki and the educated world “Hinterland” means: the land beyond the known port city, the unexplored rural country or a person’s vast knowledge that is unlimited by parochialism and short sightedness.
To us it means: Stop wasting your life drinking the same corporately-diluted beer and challenge your palate to a brew that has a rich heritage, a bold passion and a story that will make you way more exciting to others. The same philosophy lives in our kitchen where we push ourselves to experiment with interesting combinations of perfectly paired flavors– each one designed to inspire our guests.

My wife Michelle and I started Hinterland in an old cheese factory just outside of Green Bay, Wisconsin (my home town) with nothing more than our own limited funds, sweat, passion and insanity. It was 1995, and we were 24 year old college grads grinding out corporate jobs and dreaming of doing something that people actually appreciated. While trying to discover the meaning of life, I poured most of my effort into music and tried to land a record deal while playing with the band Lucky in San Francisco. Our coast to coast travels in my VW Bus, twists and turns landed me a gig as editor for Beer, The Magazine where I just got hooked into the beer-making world. It was this explorative journey to find our own Hinterland that gave the brewery its name and its mission.

In 1995, after I nearly burned down the brewery (not kidding), we decided to expand and renovate a turn-of-the-century Green Bay meat-packing warehouse into a production house—and a restaurant featuring farm-to-table culinary experiences.
Now thirty years later, Michelle and I still lead the spirit of Hinterland through a passionate and talented staff. Along the way, we’ve launched three restaurants because we believe in great ingredients and great tasting experiences. At the end of the day, we really enjoy hanging out with friends talking about killer beers and exceptional food.
We are more than excited to invite guests to experience our latest restaurant, located across the street from Lambeau Field in Green Bay’s Titletown District. This new location takes the pioneering, Hinterland philosophy to a whole new level. Come visit us and I’m sure you’ll agree.

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