Anheuser-Busch Launches New Shock Top Campaign To Compete w/Blue Moon
Story by:
MyBeer Buzz
Published: March 14, 2014
| Updated: June 30, 2025
From AdAge:
Anheuser-Busch InBev is about to make a significant new investment in its Shock Top brand. And the 8-year-old wheat beer is shooting for the moon. That would be Blue Moon, a larger, older and bigger-spending competitor owned by MillerCoors…
That will change next week when the brand launches its first TV ad campaign with a national buy that will get play during the NCAA’s March Madness college basketball tournament, including on CBS. On Sunday, Shock Top will also pay for a digital ad takeover of ESPN.com. Overall, A-B Inbev plans to more than triple spending on the brand in 2014, said Eli Aguilera, the brewer’s director-imports, crafts and specialty beers.
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From Shock Top:
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