Roy-Pitz Brewing Rebranding As Liquid Art Brewing

From Roy Pitz / aka Liquid Art:

Beginning today, Roy-Pitz will start transitioning the branding of the brewery, brewpubs and beers to the new company brand and image, Liquid Art Brewing Company!

Here is some more you need to know about the transition and the new brand!

WHY ARE WE CHANGING OUR NAME?
Now in our 15th year, we’ve started to take stock of what the culture and essence of the company has become. We felt that the people, products and experience of the brand is better represented by our longstanding mission and tagline of Liquid Art. Roy-Pitz was founded and envisioned as a much different venture, with far fewer interests, impact and reach as it has grown to today, and we feel that we can better represent who we’ve become under the flag of Liquid Art!

IS THE BEER CHANGING?
All new canned products are now hitting shelfs with new labels and some new artwork and designs, but no recipes or product names are changing with the new brand.

HOW LONG WILL IT TAKE?
We expect most of the transition to happen throughout August 2022 with some longer term products like signage, structures, etc taking through the remainder of the year.
IS ANYTHING CHANGING AT THE BREWPUBS?
Nope! Same menus and service you’ve come to expect, but now named and represented by new materials, merchandise and a fresh look and feel! Our pubs will continue as Liquid Art Beer Stube and Liquid Art Barrel House.

IS THERE ANY CHANGE IN HOW WE DO BUSINESS WITH THE COMPANY?
No, the company structure will continue to operate under the Roy-Pitz Brewing Co., Inc. Corporation, and the fictitious name of Liquid Art Brewing Company.

WHAT ABOUT MY GIFT CARDS?
Gift cards will still work the same at both locations!

Find Out More

For More Information

Please email us.
[email protected]