Rock Legend Sammy Hagar’s Sammy’s Beach Bar Rum Announces Partnerships with Iconic Rock Hotspots Whisky A Go Go and Rainbow

The new partnership kicked off Tuesday, Feb. 28 with Sammy’s Beach Bar Rum as the presenting sponsor for a Hagar-themed musical retrospective at Whisky A Go Go’s longtime rock residency show, Ultimate Jam Night, which was created by Chuck Wright of Quiet Riot, Montrose and Alice Cooper. The celebratory night at Whisky A Go Go, located at 8901 Sunset Blvd. in West Hollywood, California, included a give-away of a record signed by the Red Rocker, free product tastings and more, with performances by more than 40 rock musicians including Hagar-endorsed band, Red Voodoo, to honor the partnership and Hagar’s music career.

“I am beyond excited to have my rum and canned cocktails featured at two of the most famous clubs in the world, where I have spent countless nights either performing or watching other bands on stage,” said Hagar. “The Whisky and Rainbow are special to me and nearly every other rock band, and if you would have told me years ago that I would have a drink at these bars I would’ve thought I’d died and gone to Rock Heaven.”

The collaboration signifies a figurative return to Hagar’s rock ‘n’ roll roots and to the places where countless celebrated rock bands performed and became stars. Both illustrious locations will now serve Hagar’s Puerto Rico-made rum as well as his top-shelf sparkling rum cocktails in a can by his newest spirits venture, Sammy’s Beach Bar Cocktail Co. Whisky A Go Go, the first venue to be inducted into the Rock & Roll Hall of Fame, will offer three specialty Hagar-inspired cocktails featuring Beach Bar Rum, including “Sammy on the Beach,” a Sex on the Beach with a rock twist, Hagar’s version of a Boilermaker and a classic Beach Bar Rum and cola.

Hagar’s Sammy’s Beach Bar Rum comes in original platinum white rum, as well as Red Head, made with macadamia nuts, and Kola Nut Spice flavors. His partner in Beach Bar Rum is rock icon, Rick Springfield. Beach Bar Rum steeps island flavor into his latest venture, a line of sparkling rum cocktails in a can by Sammy’s Beach Bar Cocktail Co. which comes in four playful twists on classic flavors: Tangerine Dream, Pineapple Splash, Island Pop, and Cherry Kola Chill.

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About Sammy’s Beach Bar Rum:

Legendary rocker and spirits entrepreneur Sammy Hagar’s Sammy’s Beach Bar Rum offers a line of top-shelf white rum, including The Spirit of Paradise, Red Head, Kola Spiced and its newly launched, limited-edition Sammy’s Lost Cask. Hagar’s Puerto Rico-made Beach Bar Rum steeps island flavor into each bottle, made with the finest sugar cane in the Caribbean and distilled three times to produce the finest rum in the world. More information about Sammy’s Beach Bar Rum can be found on the website at sammysbeachbarrum.com, as well as Facebook, Instagram and Twitter.

About Sammy’s Beach Bar Cocktail Co.:

Get ready to dip your toes in the sand… Legendary rocker and spirits entrepreneur Sammy Hagar’s new Sammy’s Beach Bar Cocktail Co. offers a line of “ready to drink” (RTD) top-shelf sparkling rum cocktails that come in four playful twists on classic flavors. Each awarded by the San Francisco Spirits Awards, they include Tangerine Dream, Pineapple Splash, Island Pop and Cherry Kola Chill. Hagar’s Puerto Rico-made Beach Bar Rum steeps island flavor into the cocktails, which are made with all-natural ingredients and sweetened with agave syrup. Each 12 oz. can is under 130 calories, contains five grams of sugar, and is 5.5% alcohol by volume (ABV). A celebration of beach life, Sammy’s Beach Bar Cocktail Co. supports charities such as International Bird Rescue and the Surfrider Foundation as part of the company’s beach and ocean clean-up initiatives. More information about Sammy’s Beach Bar Cocktail Co. can be found on the website at www.SBBCCO.com, as well as on Facebook and Instagram.

About Sammy Hagar:

For more than five decades, Sammy Hagar has been recognized as one of the best and most accomplished lead singers and songwriters in rock music. From breaking into the industry with the seminal hard rock band Montrose, to his multi-platinum solo career, his ride as the frontman of Van Halen, Chickenfoot and his latest best-selling supergroup, The Circle, he’s amassed 25 Platinum albums on sales surpassing 50 million worldwide. Along his journey, he’s set the tone for some of the greatest rock anthems ever written with songs like "I Can’t Drive 55," "Right Now," and "Why Can’t This Be Love," and earned the highest respect of the music industry with a Grammy Award and induction into the Rock & Roll Hall of Fame. Since launching his flagship Cabo Wabo Cantina in 1990, he’s turned a lifelong passion for great food, music and spirits into a thriving and iconic lifestyle brand. A pioneer in the spirits industry, Hagar’s development and 9-figure sale of Cabo Wabo Tequila to Gruppo Campari in 2008 is widely credited as the start of the celebrity-owned spirits trend. His portfolio now includes Sammy’s Beach Bar Rum, Santo Tequila, and Sammy’s Beach Bar Cocktail Co., as well as several restaurants. Never one to hit the brakes, he’s also found success in publishing, TV, radio and beyond, including five seasons of his hit TV show, “Rock & Roll Road Trip with Sammy Hagar,” and “Sammy Hagar’s Top Rock Countdown,” his syndicated radio show that’s broadcast on 90+ U.S. stations. He’s also a #1 NYT bestselling author, dedicated humanitarian, and in January 2022, he was bestowed the first Honorary Ambassador to Los Cabos, in recognition of his longtime investment in the people and economy of Mexico. A lifelong philanthropist, Hagar and the Hagar Family Foundation have donated more than $3 million to local food banks and other causes, plus his annual Acoustic 4 A Cure concert, which over the years has drawn support by James Hetfield, Adam Levine, Adam Sandler, John Mayer, Jerry Cantrell, Chad Smith, Sarah McLachlan, Pat Benatar and Neil Giraldo, Bob Weir, Nancy Wilson and other iconic performers, has raised more than half a million dollars since its inception in 2009. Visit RedRocker.com and follow him on Facebook, Instagram, YouTube, and his newly launched TikTok for more information.