Tsingtao Beer Partners with DAWANG for Innovative Fall/Winter 2024 Fashion Collection

A Fusion of Fashion and Flavor: Tsingtao and DAWANG Unite to Celebrate Qingdao’s Rich Culture in a Dynamic Fall/Winter 2024 Collection

New York, NY , October 2024 – Tsingtao Beer, the #1 Chinese imported beer in the U.S., proudly announces its collaboration with DAWANG, a contemporary fashion label celebrated for fusing Eastern and Western sensibilities. This exciting partnership was unveiled during a captivating fashion show in New York on October 23rd, showcasing a vibrant Fall/Winter 2024 collection that includes a hoodie, a t-shirt, and a standout runway look—all paying tribute to the rich cultural heritage of Qingdao,Tsingtao’s hometown.  zzubreebym

In honor of DAWANG’s fifth anniversary, the brand continues to celebrate its commitment to bridging East and West together, by introducing a juxtaposition of seemingly opposite aesthetics—ballet and varsity. The collection draws inspiration from Qingdao’s picturesque landscape, featuring intricate embroidery and custom textiles that reflect the essence of the Tsingtao brand. A lively color palette—highlighting soft pinks reminiscent of spring blossoms alongside rich greens and reds inspired by the city’s iconic, red-tiled roofs—captures both the spirit of the beer and its origins. Tsingtao continues to experience tremendous growth in the U.S. market, resonating with consumers who seek authentic experiences and flavors.

Daisy Jingwen Wang, founder of DAWANG, emphasizes the significance of this collaboration: “This collection is a tribute to my hometown, Qingdao, and an opportunity to showcase the quality and craftsmanship of our cultural heritage. Partnering with Tsingtao, a brand that has elevated Qingdao on the global stage, allows us to bridge our shared narratives in an exciting way.”

Steve Hauser, CEO of Paulaner USA, adds, “This collaboration united Tsingtao’s rich legacy with DAWANG’s modern vision, creating a unique experience for consumers that transcends traditional boundaries. We’re proud to bring this dynamic fusion of fashion and beverage culture to life, especially as Tsingtao continues to thrive in the U.S. market.”
Founded in 1903, Tsingtao Brewery is the sixth largest brewer globally and China’s leading exported beer. Enjoyed worldwide as the perfect complement to Asian dining occasions and other beer-drinking celebrations, Tsingtao is available in the U.S. market in two popular varieties: Tsingtao Lager and Tsingtao 0.0.

Tsingtao Lager is brewed using a prolonged fermentation process, resulting in a crisp, refreshing beer with a malty aroma and a well-balanced taste. It is produced with spring water sourced from Laoshan, a region renowned for its purity. The domestically grown hops used in brewing Tsingtao are of such high quality that they are also exported to European breweries. Additionally, Tsingtao utilizes the finest yeast and barley imported from Australia and Canada. With an ABV of 4.7% and an IBU of 19, Tsingtao Lager delivers a delightful drinking experience.

Tsingtao 0.0 offers a refreshing alternative with a citrus flavor and slight malty notes, making it perfect for a variety of beer-drinking occasions. Brewed and fermented using a gentle alcohol removal and blending process, it achieves a fruity flavor while remaining low in calories at only 63 calories per bottle (ABV: No more than 0.03%).
The collection is now available for purchase at DAWANGNewYork.com. Following the New York launch, it will be showcased at a pop-up retail experience in Los Angeles from November 1-3, inviting fashion and beverage enthusiasts to engage with this innovative collaboration firsthand.

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About Tsingtao Beer
Founded in 1903, Tsingtao Brewery is the sixth largest brewer globally and recognized for its premium quality. As the #1 Chinese imported beer in the U.S., Tsingtao is enjoyed worldwide and serves as the perfect complement to Asian dining experiences. The brand continues to resonate with modern consumers, reflecting its tremendous growth in the U.S. market.
For more information about Tsingtao, visit Tsingtao.com or follow us on Instagram @tsingtao_usa.

About DAWANG

Established in 2018, DAWANG is a New York-based contemporary fashion label that draws inspiration from East and West. Founded by Daisy Wang in 2018, and later joined by Ab Li leading creative direction of the brand, DAWANG is committed to celebrating a modern interpretation of traditional Chinese aesthetics. Absorbing a visual language from both American and Chinese cultures, DAWANG seamlessly merges Eastern detailing and fabrics with Western tailoring techniques to create a thoroughly modern and global product offering.

DAWANG invites everyone to partake in the beauty of #ModernChinese.
For more information, please visit www.DAWANGNewYork.com.