Budweiser Marks 150 Years With A Holiday Celebration Rooted In Tradition

Budweiser 150th Anniversary Holiday Celebration Brings Back Classic Holiday Traditions

Budweiser is wrapping up its 150th anniversary year with a holiday campaign that leans heavily into the things the brand has spent generations building, and that means the Clydesdales, collectible holiday cans, the annual Holiday Stein and plenty of American beer nostalgia. There is a lot packed into this year’s celebration, but the timing makes sense as Budweiser looks to finish a pretty significant anniversary year with something familiar for longtime fans while giving collectors a few new things to chase. The limited-edition holiday cans are back, and the artwork brings the famous Clydesdale hitch into a snowy scene outside the historic St. Louis brewery.

A few new additions make this year’s Budweiser 150th Anniversary holiday collection more interesting. The brand is introducing a limited-edition Budweiser 150th Anniversary Crate, a commemorative coffee table book titled Budweiser: 150 Years of the King of Beers, and another installment in its long-running Holiday Stein series, now reaching number 47. The anniversary crate is particularly unusual, with only 150 custom steins produced, each individually numbered and finished with a pewter lid and silver and gold details. For Budweiser collectors, that is the sort of limited production item that will probably attract plenty of attention.

The Clydesdales are still front and center, naturally. Budweiser is also giving fans 21 and older the opportunity to enter for a chance to win a personalized Clydesdale delivery at home, which is certainly a different kind of holiday surprise than another sweater or gift card. The brand is also bringing back its holiday merchandise lineup with anniversary apparel, a holiday truck T-shirt and commemorative crewnecks, while the new coffee table book looks back at 150 years of Budweiser advertising, brewing history and American culture. Plenty of nostalgia here. But that is exactly what this campaign is built around.

Budweiser is closing its 150th anniversary year with the return of its limited-edition 2026 holiday cans, the 47th annual Holiday Stein, a new anniversary collectible crate, a commemorative history book and a chance to win a Clydesdale delivery, and here is a closer look at the complete holiday collection and celebration.

As the final celebration of Budweiser’s 150th anniversary year, the King of Beers brings back its limited-edition holiday cans and introduces new commemorative gifts, collectibles and fan experiences

Key Facts:

• Budweiser closes out its 150^th anniversary year with a 2026 holiday campaign featuring limited-edition holiday cans, collectibles, merchandise and fan experiences, including the opportunity to win a Clydesdale delivery, rooted in the brand’s American heritage and storied history.

• New for 2026: Limited-edition Budweiser 150th Anniversary Crate. This new collectible is a one-of-a-kind holiday gift that celebrates Budweiser’s 150-year heritage, quality, and craftsmanship.

• Budweiser’s 2026 limited-edition holiday cans are available nationwide wherever Budweiser is sold, while supplies last. This year’s cans feature the world-famous Budweiser Clydesdale hitch trotting through the snow in front of the historic St. Louis brewery, alongside a vintage Budweiser design on the front.

• Budweiser holiday gifts include Budweiser: 150 Years of the King of Beers coffee table book, the 47th annual limited-edition Holiday Stein and Budweiser 150th anniversary merchandise, available at shopbeergear.com while supplies last.

St. Louis, MO – November 10, 2026 – This holiday season, Budweiser is celebrating its 150th Anniversary by bringing together beloved traditions and new ways for fans 21+ to mark the milestone. The lineup includes the return of the limited-edition holiday cans featuring a 1910s vintage design and 47th Holiday Stein, along with new gifts, collectibles and fan experiences such as the Budweiser 150th Anniversary Crate Contest, the debut of Budweiser: 150 Years of the King of Beers coffee table book, and the opportunity to have the iconic Budweiser Clydesdales make a delivery to your home.

For 150 years, Budweiser has been Made of America, shaped by the people, places and traditions that bring Americans together. This holiday season, Budweiser celebrates the people who make the season special, and the traditions Americans return to year after year, from the iconic Budweiser Clydesdales to the annual Holiday Stein and LTO Cans.

Todd Allen, SVP of Marketing for Budweiser at Anheuser-Busch said: “For generations, Budweiser has been part of the traditions that bring people together during the holidays. As we celebrate our 150th anniversary, we’re proud to build on that legacy with new ways for fans to celebrate the holidays, while honoring the people and shared moments that make the most festive time of year so special.”

Budweiser 150th Anniversary Crate Contest

New this year, Budweiser is introducing the limited-edition Budweiser 150th Anniversary Crate Contest which celebrates the dedication to the brand’s high-quality American Classic Lager and craftsmanship. Made in America, the crate features a handcrafted design, locally crafted St. Louis contents, and original printing plates from historic Anheuser-Busch beer crates, creating a memorable keepsake for longtime fans and new 21+ generations alike.

From November 10 through November 18, Budweiser fans ages 21 and older can enter for a chance to win a Budweiser 150th Anniversary Crate by sharing what they’re raising a glass to this year on Instagram, Facebook, or X using #Bud150Crate and #Contest. Lucky winners will receive a Budweiser 150th Anniversary Crate*.

The Budweiser 150th Anniversary Crate includes:

• A custom, limited-edition stein: Featuring the Budweiser Clydesdales departing the historic Anheuser-Busch Brewery in St. Louis. Only 150 steins were made, each hand-numbered and finished with a pewter lid and silver and gold embellishments.

• A special bottle of Budweiser: Brewed and packaged in St. Louis using the same four high-quality ingredients that have defined Budweiser for 150 years.

• A custom bottle opener: The patented bottle opener is handmade in St. Louis.

Budweiser’s Limited Edition Holiday Cans Return

Available for a limited time wherever Budweiser is sold, the 2026 limited-edition holiday cans mark the start of the season with a design inspired by the brand’s heritage and beloved Clydesdale advertisements. The cans feature the world-famous Budweiser Clydesdale hitch trotting through the snow with the historic St. Louis brewery in the background, while the front showcases a vintage design honoring Budweiser’s legacy and tradition of bringing people together during the holidays.

Budweiser: 150 Years of the King of Beers

To celebrate its 150th anniversary, Budweiser is also releasing Budweiser: 150 Years of the King of Beers, a coffee table book chronicling the brand’s American history and cultural legacy.

Featuring archival photography, historic advertising, memorabilia and the story of the iconic Clydesdales, the book celebrates the people and cultural moments behind Budweiser’s legacy—making it a thoughtful gift for collectors, beer lovers and fans.

Budweiser: 150 Years of the King of Beers is available at Amazon, Target, ShopBeerGear.com and Rizzoli while supplies last.

Budweiser Holiday Collectibles and Merchandise

By popular demand, Budweiser is bringing back its limited-edition Holiday Stein alongside new Budweiser 150th-anniversary merchandise, giving fans 21+ even more ways to celebrate the King of Beers in style. The 2026 collection includes:

• Budweiser 150th Anniversary Holiday Stein ($30): Anheuser-Busch is proud to present the 47th installment of our traditional Budweiser Holiday Stein series. Created to commemorate 150 years of the King of Beers, this milestone edition brings some of Budweiser’s most enduring icons together.

• Budweiser Holiday Truck T-Shirt ($30): This vintage-inspired Budweiser truck design captures the spirit of the holidays and the timeless traditions that the King of Beers brings. Perfect for holiday gatherings, festive outings, or cozy nights with friends and family, it’s a comfortable and stylish way to bring a little Budweiser cheer to the season.

• Budweiser Clydesdales 150 Years Crewneck ($65): Featuring the legendary Budweiser Clydesdales in a commemorative anniversary design, this classic crewneck offers a timeless look that honors generations of American tradition. Comfortable, versatile, and steeped in nostalgia, it’s a standout piece for longtime Budweiser fans and collectors alike.

• Budweiser 150th Anniversary Can Crewneck ($60): Inspired by classic Budweiser can artwork, this commemorative crewneck blends brand heritage.

Consumers 21+ can shop the holiday collection at ShopBeerGear.com while supplies last.

Win a Classic Clydesdale Delivery

Lastly, in honor of the Clydesdales’ legacy and to celebrate Budweiser’s 150th anniversary, Budweiser fans aged 21+ can now enter for a chance to win a Clydesdale delivery to their home. One lucky winner will receive a personalized Clydesdale experience, while additional winners will receive a 2026 stein, holiday merchandise, and gift cards. Fans aged 21+ can enter at us.budweiser.com/Winter2026 now through December 31, 2026.**

Budweiser’s 2026 holiday lineup celebrates the traditions fans love while marking a milestone worthy of the King of Beers. For more information on Budweiser’s holiday campaign and to see how the brand continues to celebrate its 150th anniversary, follow Budweiser’s social channels (Facebook, TikTok, Instagram, X).

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*No Purchase Necessary. Open to AK, CO, DE, DC, FL, IA, KS, LA, MA, MO, MS, NC, ND, NE, NM, NY, SC, SD, TN, and WY residents 21+. Begins on 11/10/26 and ends on 11/18/26. See Official Rules at https://us.budweiser.com/rules#Bud150Crate for prizes and details. Message and data rates may apply. Void where prohibited.

**No purchase necessary. Open to U.S. residents (excluding residents of AK, CO, CT, DE, HI, ID, NJ, NY, MA, ME, MI, MT, NH, OR, RI, UT, VA, VT, WA, WV, and WY) 21+. Begins on 11/1/26 and ends on 12/31/26. Visit https://us.budweiser.com/Winter2026 for free entry and Official Rules. Message and data rates may apply. Void where prohibited. Alcohol beverages are not part of the prize.

Related news from mybeerbuzz.com:
Budweiser has spent much of 2026 celebrating its 150th anniversary, and MyBeerBuzz has followed several of the brand’s major releases, collaborations and special events throughout the year. Check out our earlier coverage of Anheuser-Busch Celebrating 150 Years of Budweiser in 2026 / Budweiser Zero, which introduced the anniversary packaging; Budweiser Celebrates 150th Anniversary With Once-in-a-Lifetime Brewery Party, covering the major St. Louis anniversary celebration; Budweiser Launches Bud 150 Club and Vintage-Inspired MLB Team Cans, featuring commemorative baseball packaging; Dickies x Budweiser Launch Exclusive Anniversary Collaboration, highlighting the limited-edition apparel collection; and Anheuser-Busch Brewery Lights Return for 2026, featuring the holiday lights and Clydesdale celebrations at the historic St. Louis brewery.

These stories offer a closer look at Budweiser’s 150th anniversary and the traditions surrounding the King of Beers.

ABOUT BUDWEISER

Budweiser, an American-style lager, was introduced in 1876 when company founder Adolphus Busch set out to create the United States’ first truly national beer brand – brewed to be universally popular and transcend regional tastes. Each batch of Budweiser stays true to the same family recipe used by five generations of Busch family brewmasters. Budweiser is a medium-bodied, flavorful, crisp and pure beer with blended layers of premium American and European hop aromas, brewed for the perfect balance of flavor and refreshment. Budweiser is made using time-honored methods including “kraeusening” for natural carbonation and Beechwood aging, which results in unparalleled balance and character.

ABOUT ANHEUSER-BUSCH

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As the nation’s top brewer, one of the fastest growing spirits companies, and an emerging force in energy drinks, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only alcohol company that invests in the U.S. at this scale.

We make the nation’s most iconic beers, ready-to-drink spirits and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling and fastest-growing beer – Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, NÜTRL Vodka Seltzer, BeatBox, industry-leading craft beers and non-alcohol beers like Michelob ULTRA Zero. We are guided by our commitment to the communities we call home and to the 65,000 hardworking Americans who bring our products to life. That’s who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram.

Budweiser is one of America’s most recognizable beer brands, with a brewing history dating back to 1876. Introduced by company founder Adolphus Busch, Budweiser was developed with the ambition of creating a truly national American beer, one that could appeal to consumers across different regions and bring people together through a consistent brewing style and recognizable flavor. Over the following 150 years, Budweiser developed into an internationally recognized American-style lager and became closely associated with American advertising, sports, celebrations and cultural traditions.

The original Budweiser concept was built around consistency, quality ingredients and a beer that could appeal to a broad audience. Adolphus Busch wanted to create something different from the regional brewing traditions that dominated the American beer market during the late nineteenth century. His approach helped establish Budweiser as a national brand, with a brewing philosophy that emphasized a recognizable recipe and production methods that could be maintained as the company expanded.

Budweiser is a medium-bodied American-style lager brewed with four high-quality ingredients. The beer is known for its crisp character, balanced flavor and blend of premium American and European hop aromas. Its brewing process includes traditional techniques such as kraeusening, which provides natural carbonation, and Beechwood aging, a method that has become closely associated with Budweiser production. The brewery maintains the same family recipe that has been passed down through five generations of Busch family brewmasters.

One of Budweiser’s most recognizable products is its classic American lager, but the brand has also developed an extensive history of limited-edition packaging, seasonal releases and special promotional beers. Anniversary cans, commemorative bottles, sports collaborations and holiday packaging have helped keep Budweiser connected to collectors and longtime consumers. The 2026 celebration of 150 years of Budweiser includes special anniversary packaging and a collection of merchandise that reflects the company’s history.

The Budweiser Clydesdales are perhaps the most recognizable symbol associated with the brand. Introduced in 1933 to celebrate the repeal of Prohibition, the famous horses have become a major part of Budweiser’s identity. Their appearances in parades, television commercials, sporting events and holiday advertisements have helped make them one of the most recognizable promotional teams in American advertising. The Clydesdales are particularly associated with Budweiser’s holiday campaigns, where snowy scenes, traditional wagons and the historic St. Louis brewery have become familiar images.

Budweiser’s holiday advertising has developed into an annual tradition for many consumers. Limited-edition holiday cans, collectible steins and seasonal merchandise give fans opportunities to celebrate the brand beyond its regular beer packaging. The 2026 holiday collection continues that approach with the return of the 47th annual Holiday Stein, vintage-inspired holiday cans and a new 150th Anniversary Crate. The campaign also introduces a commemorative coffee table book documenting the brand’s history through archival photography, historic advertising and memorabilia.

The company’s history is closely connected to St. Louis, Missouri, where Anheuser-Busch established its brewing operations and built the foundation for what would become one of the largest brewing businesses in the United States. The historic St. Louis brewery remains an important part of the Budweiser identity, and its buildings, brewing traditions and Clydesdale facilities attract visitors interested in American brewing history.

Budweiser is part of Anheuser-Busch, a brewing company whose portfolio includes some of the most recognizable beer and beverage brands in the United States. The broader company portfolio includes Bud Light, Michelob ULTRA, Busch Light, Stella Artois, Cutwater Spirits, NÜTRL and other beverage products. Anheuser-Busch operates breweries and distribution facilities throughout the country and maintains relationships with employees, agricultural suppliers, wholesalers and local communities.

The company has also developed partnerships involving sports, charitable organizations, American manufacturing and community initiatives. Budweiser’s involvement in Major League Baseball and other major sporting events has helped reinforce its connection with American sports culture. Its promotional campaigns frequently use commemorative packaging and special merchandise to recognize significant moments in sports and popular culture.

In 2026, Budweiser celebrates its 150th anniversary with a yearlong collection of special events, packaging, collaborations and collectible merchandise. The holiday celebration provides a fitting way to close the anniversary year, bringing back the familiar Clydesdale holiday cans and annual stein while introducing new products that recognize the brand’s history.

From its original 1876 American lager to today’s anniversary collectibles and holiday campaigns, Budweiser continues to build on a brewing history that spans generations. Its combination of traditional brewing methods, recognizable packaging, Clydesdale advertising and American heritage has made the King of Beers one of the most enduring names in the beer industry.

For more information about Budweiser, its beers, anniversary celebrations and seasonal promotions, visit Budweiser.com or Anheuser-Busch.

FAQs

1. When will Budweiser’s 2026 Holiday Cans be available?

Budweiser’s 2026 limited-edition holiday cans are now available wherever Budweiser is sold for a limited time.

2. Where can I buy Budweiser: 150 Years of the King of Beers?

Budweiser: 150 Years of the King of Beers ($50) is now available for purchase on ShopBeerGear and Rizzoli while supplies last.

3. How can I participate in the Budweiser 150th Anniversary Crate Contest?

Eligible Budweiser fans ages 21 and older can enter from November 10 through November 18 by sharing what they’re raising a glass to this year on Instagram, Facebook, or X using #Bud150Crate and #Contest. Lucky winners will receive the Budweiser 150th Anniversary crate.

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